How Tweet It Is S S 0110
-
Upload
molly-mccoy -
Category
Business
-
view
747 -
download
2
description
Transcript of How Tweet It Is S S 0110
INDUSTRY NAME (not required)
Texas State Council of SHRM
9th Annual Global HR Conference:
Survival of the Fittest
How Tweet It Is – Using Social Media to Recruit & Retain
Kathy Rapp & Joni MendykJanuary 14, 2010 – Houston, Texas
Why Should I Care?YouTube – “Did you know 4.0”
Where this is going… defining web 2.0++ and social media why it should matter to you how to get started the business opportunity
grandpa’s web (1.0)
browser, email, static web sites
web 2.0 (3.0, 4.0)Are you there yet?
web 2.0/3.0 - the user is in charge user generated content user editing user publishing user authoring user comments
what’s included in web 2.0?* im sms/text
messaging blogs rss feeds wikis readers
*represents 5% of total 2.0 terms
social networking facebook/myspace linkedin podcasts aggregators twitter
who cares?your customers, your candidates, your kids
your employeesand the people who pay you $$$ as a HR Pro
The Top 10 Reasons Why HR Pros should invest time in
social media tools
#10 – It Sucks to be a Dinosaur raise your hand if you
like being: the oldest person in the
room left out of conversations leapfrogged when
people talk strategy
#9 – Dead as a Doornail print advertising big boards like Monster &
CareerBuilder will diminish in importance
you’re going to have to grind to find candidates
#8 – Elvis and the Internet what do these things
have in common? the establishment
thought they were fads!
why is social media, driven by the youngest generations, different?
#7 – eLearning is turning into uLearning
eLearning – sounds web 2.0, but it’s still centralized
who’s seen a decrease in training $$?
HR pros don’t have to wait for info
#6 – You’re so vain and yes, this song is about you… have you googled yourself lately? what do candidates, employees,
employers and peers see? why’s that important?
no search results = not a player scary search results = not an
employee
#5 – I trust people I meet on the net not the guy from the
Nigerian bank not the guy with the Viagra
deal I can’t pass up I trust people/orgs with
established online brands so will employees,
candidates, employers
#4 – You can be “professional”- just no beer bong pics
this just in…HR pros are conservative
a voice within your social media domain = respect
you can/should keep it professional
#3 – Social networks ARE driving knowledge transfer
Inside & outside your org you can help map the
strategy or be an order-taker command and control won’t
work in social networking blocking social networks is
not a “strategy”
#2 - There’s better food at Four Seasons than at Motel 6
leadership/knowledge based industries won’t hire in the future without the skills
the market pays for rare skills social media supports trends
companies will rely on =$$$ over the course of your
career
#1
Where to start?LURK - (read stuff)
START OR JOIN a conversation - (interact) BUILD a brand - (share knowledge)
First, the tools…what’s worth your time?
What’s hot for Recruiting & Retaining? blogs readers linkedin industry social networking
like recruitingblogs.com & fordyce letter network
Blogs website dedicated to topic or
theme links point to other resources single or multiple authors frequent entries (5x a week) indexed by categories readers comment to interact personality-driven
RSS push technology automatically updates rss = “real simple syndication” readers – ex. google reader used so reader doesn’t have to
visit multiple blogs every day
LinkedIn social networking with biz twist connections = power, influence viral growth huge upside for recruiting new
talent pro version available for
recruiting
Profession-based Social Networks facebook for
professionals based on your niche content geared towards
helping you & connecting you with others in your area
Ex: recruitingblogs.com
Twitter microblogging – 140
characters or less pick who you want to
follow who you follow has
to be consistent with your philosophy on how to use
what to do first?whether you want to lurk, talk or
build a brand
the “lurking” road map learn how to use Google reader &
Twitter use a Blog Search tool to find blogs subscribe to 15+ blogs follow 50 people via Twitter pick a career focused social
networking site LinkedIn User Groups
don’t mix business with junk only follow sources you can
learn from avoid mixing personal
interests with your profession
stop following if you don’t learn
Train wreck waiting to happen…
Get Going! 20 minutes a day start by lurking – read and
learn graduate to
commenting/sharing if you want to brand, then
you/the org will create content
A little something for the effort… lurk/read=learn conversation=bigger
network and opportunity others don’t have
brand=big development, LOTS of opportunity others don’t have
Be SelfishUse it… for professional development
for your team to get better at what you do to tap into pools of talent to connect with people who
can help determine your future
and if ALL of this doesn’t get your
attention…How would you answer this question?
how do you stay current and “in the know” related to your profession?
<be careful as it could be a career changing answer>
Thanks… & Our Contact Details
Kathy Rapp hrQ +1.713.266.8277 [email protected] Twitter: KatRapp or hrQinc http://www.linkedin.com/in
/kathyrapp
Joni Mendyk Total Safety +1.281.536.5496 [email protected] http://www.linkedin.com/p
ub/joni-mendyk/17/a88/b42