How To Win Friends and Influence People – On

A brief presentation by Sarah Bauer Project ManagerNavigator Multimedia

Who’s on the Facebooks?

•757 million daily active users•[ Canadians are the most active Facebook users in the world ] •475 billion items shared by Facebook users daily•Facebook users are exposed to a potential of 1500 pieces of content every time they log in.Statistics quoted from Craig Smith at ExpandedRamblings.com: “By The Numbers: 98 Amazing Facebook User Statistics Updated March 2014” 13 March 2014

Why should my business be on Facebook?

Learn more about your target audience.

Search engines appreciate it (Pages drive traffic).

Build a community around your business.

Boost customer service and transparency.

Your customers are there.

Wait – why should I listen to you?

• I’m really smart. • No really, I am.

• Author of 200+ blog posts about online marketing, social media and web design at KelownaWebDesigns.com

• English Literature BA graduate from the University of Victoria• 3 years experience writing for the web • Cited author for the acclaimed web writing text book Letting Go of

the Words by Ginny Redish • Twice-featured author for web design publication Smashing

Magazine• Social media manager at Navigator Multimedia• Self-admitted Instagram junkie

OK, so, am I doing it right?

Profile – you need this to get started

Page – dedicated to your business

Group – a place for likeminded people to gather around a topic, interest or event

Why’s it so hard to get people to Like my Page?

-Cool it! “Likes” aren’t everything.

-It’s really about engagement.

-Engagement happens on Facebook when you can get a dialogue going between your brand and your customers.

-Ex: Comments, shares, posts and yes, “Likes”.

This Page Rules

The Pages People Like to “Like”:

• Belong to friends and family they wish to support.

• Are representative of a lifestyle/identity they wish to present of themselves to the world.

• Offer up ridiculously brilliant content and incentives (coupons, contests) on the regular.

Content:sweet, sweet content

• Pictures, articles, blog posts, videos

• A mix of stuff you find from around the web and stuff you create yourself

• It’s gotta be relevant and interesting to your target audience – that’s what makes people want to share it with others

• In fact, it’s gotta be all about your target audience – not you.

Ugh.

•Lame

•Condescending

•Self-promoting

Yes!

Visually delicious

Compelling title

Useful, relevant

info

Directs customers

to the website

Post -> Engage

Tips for engagement:

Be consistent – create a schedule for posting (once a day during your work week, for starters)

Be relevant – post content that affects your audience

Be excited and have fun – it’s Facebook! It’s a place for friends. You don’t make friends by being a bragging, boastful robot

Be there – respond to comments, questions and feedback

Examples of things to post

The latest industry news High-res images of your services or

products“in action” – get customers involved with photo contests

Opinions, FAQ’s and advice that pertains to using your services or products

Video contenthow to’s, ‘backstage tours’, ‘how-it’s-made’, customer/employee spotlights

Content of related businesses local connections, complimentary services

Sarah’s General Warnings:

• Don’t make Facebook your sole Internet address – you don’t own it.

• Don’t expect to see results right away – Facebook requires ongoing engagement (you get what you give).

• Facebook is a public space where people can say mean things. Be prepared to moderate trolls and keep your customer service standards in check (and your skin thick).

Sarah’s Absurdly On-Point Recommendation For

Facebook Success 1. Don’t start till you have a friggin’ plan!

[Social Media Strategy ]

2. What are your goals? Get people back to your website Share information about your business Connect with prospects

3. What resources do you have on hand to manage the page and make content? Do you need to hire a content writer?

4. Who will make the content? Who will find content? Who will post? What “voice” will your Page have?

Step 1: Strategy. Step 2: Content. Work with experts to develop a strategy that works for

your specific business needs

Navigator Multimedia offers Social Media Strategy packages as part of our Search Engine Optimization services

Get professionally written content to share with your followers and reuse across your website and other social media platforms

You got it – we write. We write great stuff for the web.

Thank you!