Post on 08-May-2015
description
Lights, Camera, Action!
How to Use YouTube to Direct Customers to Your Door and Dollars to Your Bank Account!
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What is YouTube marketing?
you tube mar ket ing (noun)
1. The strategic use of YouTube cloud infrastructure, sharing functionality and user popularity for the purpose of promoting your business;
2. A subset of social media marketing
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The stats on online video are mind-blowing
• Nielsen reports that Americans streamed 15 billion videos in May 2011
• While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video went up 20%
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is the #2 search engineIn the world!
YouTube is also a social network!
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Why is YouTube so popular?
• Video is engaging• Hosting and distribution is free• Save bandwidth by hosting videos on YouTube’s servers• Shareability: sharing tools are baked into the YouTube
interface• Reporting: YouTube has some powerful analytics that give
you insight into who’s watching your videos and how they discovered them.
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Are you using YouTube to market your business?
Top MisconceptionsAbout YouTube Marketing
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“YouTube is just for wasting time online.”
“For YouTube marketing to work, I’ve gotto create some kind of crazy viral video.”
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“YouTube is dead. It’s all aboutFacebook now.”
“My business doesn’t have good contentfor videos-no one would be interested.”
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REALITY:
Every business can benefit from YouTube marketing.
The Top 5 Reasons EveryBusiness Can/Should
Use YouTube
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Low competition
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Search engine visibility
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Example
Demonstrate your expertise
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Example
Professional/Educational – youtube.com/user/azcriminallawyer
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Demonstrate the benefitsof your product or service
Example
Product Demo – youtube.com/user/blendtec
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Enhance customer value by addingvalue through user tips
Example
Restaurant/User Tip – youtube.com/user/mermaidinn
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How can you use video to marketyour business?
The 7 steps to YouTube marketing success
1. Start with keyword research
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The 7 steps to YouTube marketing success
1. Start with keyword research2. Work your keywords into your video
The 7 steps to YouTube marketing success
1. Start with keyword research2. Work your keywords into your video3. Create short, interesting videos
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The 7 steps to YouTube marketing success
1. Start with keyword research2. Work your keywords into your video3. Create short, interesting videos4. Include a call to action
The 7 steps to YouTube marketing success
1. Start with keyword research2. Work your keywords into your video3. Create short, interesting videos4. Include a call to action5. Leverage social media to get more visibility
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The 7 steps to YouTube marketing success
1. Start with keyword research2. Work your keywords into your video3. Create short, interesting videos4. Include a call to action5. Leverage social media to get more visibility6. Invest in SEO for your video
The 7 steps to YouTube marketing success
1. Start with keyword research2. Work your keywords into your video3. Create short, interesting videos4. Include a call to action5. Leverage social media to get more visibility6. Invest in SEO for your video7. Repeat frequently
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Frequently Asked QuestionsAbout YouTube Marketing
Do I need to hire a professional productionteam to create my videos?
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What kind of equipment do I need?
What about other video sharing platformsLike Vimeo and iTunes?
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How can I promote my videos?
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Should I build my connections/networkon YouTube?
How can I create a compelling video?
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How do I make my video findable?
You CAN do it. WE can help.
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Questions?
We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100