How to Use YouTube to Direct Customers

Lights, Camera, Action!

How to Use YouTube to Direct Customers to Your Door and Dollars to Your Bank Account!

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What is YouTube marketing?

you tube mar ket ing (noun)

1. The strategic use of YouTube cloud infrastructure, sharing functionality and user popularity for the purpose of promoting your business;

2. A subset of social media marketing


The stats on online video are mind-blowing

• Nielsen reports that Americans streamed 15 billion videos in May 2011

• While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video went up 20%

is the #2 search engineIn the world!

YouTube is also a social network!


Why is YouTube so popular?

• Video is engaging• Hosting and distribution is free• Save bandwidth by hosting videos on YouTube’s servers• Shareability: sharing tools are baked into the YouTube

interface• Reporting: YouTube has some powerful analytics that give

you insight into who’s watching your videos and how they discovered them.


Are you using YouTube to market your business?

Top MisconceptionsAbout YouTube Marketing


“YouTube is just for wasting time online.”

“For YouTube marketing to work, I’ve gotto create some kind of crazy viral video.”


“YouTube is dead. It’s all aboutFacebook now.”

“My business doesn’t have good contentfor videos-no one would be interested.”


REALITY:

Every business can benefit from YouTube marketing.

The Top 5 Reasons EveryBusiness Can/Should

Use YouTube


Low competition

Search engine visibility


Example

Demonstrate your expertise


Example

Professional/Educational – youtube.com/user/azcriminallawyer


Demonstrate the benefitsof your product or service

Example

Product Demo – youtube.com/user/blendtec


Enhance customer value by addingvalue through user tips

Example

Restaurant/User Tip – youtube.com/user/mermaidinn


How can you use video to marketyour business?

The 7 steps to YouTube marketing success

1. Start with keyword research



1. Start with keyword research2. Work your keywords into your video


1. Start with keyword research2. Work your keywords into your video3. Create short, interesting videos



1. Start with keyword research2. Work your keywords into your video3. Create short, interesting videos4. Include a call to action


1. Start with keyword research2. Work your keywords into your video3. Create short, interesting videos4. Include a call to action5. Leverage social media to get more visibility



1. Start with keyword research2. Work your keywords into your video3. Create short, interesting videos4. Include a call to action5. Leverage social media to get more visibility6. Invest in SEO for your video


1. Start with keyword research2. Work your keywords into your video3. Create short, interesting videos4. Include a call to action5. Leverage social media to get more visibility6. Invest in SEO for your video7. Repeat frequently


Frequently Asked QuestionsAbout YouTube Marketing

Do I need to hire a professional productionteam to create my videos?


What kind of equipment do I need?

What about other video sharing platformsLike Vimeo and iTunes?


How can I promote my videos?

Should I build my connections/networkon YouTube?

How can I create a compelling video?


How do I make my video findable?

You CAN do it. WE can help.


Questions?

We’d love to help.

• Just get in touch!


(213) 607-9100

How to Use YouTube to Direct Customers

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