USE BRAIN SCIENCE

Memorable Presentations Series

TO SPARK ACTION Dr. Carmen Simon, Rexi Media

PROMISE

Handle habituation to sustain attention and

drive behavior

Attract attention by using what your audiences sense,

know, and can infer

Assure deeper processing for better recall

HABITUATION

NEUROSCIENCE PRINCIPLE

Habituation is influenced by 2 factors: stimulus internal variation and subjective arousal

MODERN AUDIENCES HAVE INCREASED THEIR THRESHOLD

FOR STIMULATION

=

Setting Character Problem Resolve

ARE YOU MAKING IT POSSIBLE FOR PEOPLE

TO LOOK AWAY?

HOW OFTEN DO YOU PROVIDE A “CUT”?

1 hr presentation

A scene includes:

3 minute “scenes”

20 segments  x  

HOW DO YOU PROVIDE THESE ELEMENTS IN YOUR COMMUNICATION?

REWARD UNCERTAINTY ANTICIPATION + alternatives + suspense + discovery

ATTENTION DEPENDS ON WHAT THEY: SENSE KNOW CAN INFER

ATTRACT THE SENSES

brightness, color, size, depth, motion, sound

gateway to information that proceeds to higher

levels of analysis

ATTENTION DEPENDS ON WHAT THEY: SENSE CAN INFER

Top athletes KNOW WHERE TO LOOK

KNOW

LINK NEW INFORMATION TO WHAT THEY ALREADY KNOW

ATTENTION DEPENDS ON WHAT THEY: SENSE CAN INFER KNOW

inferences assumptions point of view

FIND OUT THEIR POINT OF VIEW

LEVELS OF PROCESSING

NEUROSCIENCE PRINCIPLE

The deeper the level of processing, the higher the likelihood that an item will be recalled.

LEVELS OF PROCESSING The deeper the level of processing, the higher

the probability that an item is retrieved

PHYSICAL PHONOLOGICAL SEMANTIC Visually apparent

features of the letters Sound combinations

associated with letters Meaning of the

word

word

TABLE word

CAT word

POMERANIAN

question Is this written in capital letters?

question Does this rhyme

with MAT?

question Is the word a type of dog?

ELABORATIVE REHEARSAL

What does this mean to you?

What does this mean to you?

What does this mean to you?

How do you see yourself reflected in this?

3-hour Introduction to The Rexi MethodTM

Attend one of the Rexi Media workshops to learn how to use brain science to control what people remember

2-Day Rexi MethodTM

Bootcamp

Follow-up Workshops

Face-to-Face Delivery Skills

Virtual Delivery Skills

Storytelling

Presenting to Executives

Presentation Design

ATTENTION MEMORY DECISION

Join us on November 13th, 2014 for the 1-day workshop on

HOW TO USE BRAIN SCIENCE TO CREATE MEMORABLE PRESENTATIONS

Westin St. Regis, San Francisco

Email Danielle Daly for additional information

ddaly@reximedia.com