How to Use Neuroscience to Create Memorable Presentations
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USE BRAIN SCIENCE Memorable Presentations Series TO SPARK ACTION Dr. Carmen Simon, Rexi Media
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Did you know that audiences forget 90% of what you present? That is significant. To make matters worse, the 10% people remember differs between members of your audience. So how can you control the 10% they remember? In the past decade, brain imaging technology has dramatically increased our understanding of the brain. We now know more about the way our brains process information and ultimately remember it. Find out how to apply principles from cognitive neuroscience so you can deliver presentations with lasting impact. Specifically, you will learn 3 brain science principles converted to guidelines you can apply to your own presentations immediately.
Transcript of How to Use Neuroscience to Create Memorable Presentations
USE BRAIN SCIENCE
Memorable Presentations Series
TO SPARK ACTION Dr. Carmen Simon, Rexi Media
PROMISE
Handle habituation to sustain attention and
drive behavior
Attract attention by using what your audiences sense,
know, and can infer
Assure deeper processing for better recall
HABITUATION
NEUROSCIENCE PRINCIPLE
Habituation is influenced by 2 factors: stimulus internal variation and subjective arousal
MODERN AUDIENCES HAVE INCREASED THEIR THRESHOLD
FOR STIMULATION
=
Setting Character Problem Resolve
ARE YOU MAKING IT POSSIBLE FOR PEOPLE
TO LOOK AWAY?
HOW OFTEN DO YOU PROVIDE A “CUT”?
1 hr presentation
A scene includes:
3 minute “scenes”
20 segments x
HOW DO YOU PROVIDE THESE ELEMENTS IN YOUR COMMUNICATION?
REWARD UNCERTAINTY ANTICIPATION + alternatives + suspense + discovery
ATTENTION DEPENDS ON WHAT THEY: SENSE KNOW CAN INFER
ATTRACT THE SENSES
brightness, color, size, depth, motion, sound
gateway to information that proceeds to higher
levels of analysis
ATTENTION DEPENDS ON WHAT THEY: SENSE CAN INFER
Top athletes KNOW WHERE TO LOOK
KNOW
LINK NEW INFORMATION TO WHAT THEY ALREADY KNOW
ATTENTION DEPENDS ON WHAT THEY: SENSE CAN INFER KNOW
inferences assumptions point of view
FIND OUT THEIR POINT OF VIEW
LEVELS OF PROCESSING
NEUROSCIENCE PRINCIPLE
The deeper the level of processing, the higher the likelihood that an item will be recalled.
LEVELS OF PROCESSING The deeper the level of processing, the higher
the probability that an item is retrieved
PHYSICAL PHONOLOGICAL SEMANTIC Visually apparent
features of the letters Sound combinations
associated with letters Meaning of the
word
word
TABLE word
CAT word
POMERANIAN
question Is this written in capital letters?
question Does this rhyme
with MAT?
question Is the word a type of dog?
ELABORATIVE REHEARSAL
What does this mean to you?
What does this mean to you?
What does this mean to you?
How do you see yourself reflected in this?
3-hour Introduction to The Rexi MethodTM
Attend one of the Rexi Media workshops to learn how to use brain science to control what people remember
2-Day Rexi MethodTM
Bootcamp
Follow-up Workshops
Face-to-Face Delivery Skills
Virtual Delivery Skills
Storytelling
Presenting to Executives
Presentation Design
ATTENTION MEMORY DECISION
Join us on November 13th, 2014 for the 1-day workshop on
HOW TO USE BRAIN SCIENCE TO CREATE MEMORABLE PRESENTATIONS
Westin St. Regis, San Francisco
Email Danielle Daly for additional information
