How To Turn Facebook Fans Into Customers

Facebook is the #2 most visited site on the web

500,000,000 users worldwide each month

57% female 47% maleFastest growing

demographic 35+

Facebook Stats Review

Do you have a Facebook Profile?

More than 5 billion pieces of content (web links, new stories, blogs posts, notes, photo albums etc.) shared each week

More than 3.5 million events created each month

More than 1.5 million local businesses have Facebook fan pages

Facebook Content Review

Do you have a Facebook Fan Page?

Tip #1 Keep Them Engaged

Provide content your audience will enjoy

Be seen as a “thought leader” and “expert” in your industry

Be the “go to” place for great content

Building trust brings sales

Online Resources: Blog Directory:

http://www.technorati.com Post Automation:

http://www.hootsuite.com

Do you use Hootsuite?

Tip #2 Keep The Conversation Going

Engage them with conversationOnce per day post a question,

tell them about an issue or inspire them with a story related to your product or service

Online ResourcesSurveys:

http://www.surveymonkey.comMotivational Quotes:http://www.thinkexist.com

Do you ask your fans questions?

Tip #3 Offer E-Commerce

“Social Commerce” is the hot new term and many businesses are offering their products and services for sale on Facebook

Benefits: Customer stays on Facebook, can share their purchases with friends on their wall

Online ResourcesE-commerce Provider:

http://www.payvment.com

Have you seen a company sell on Facebook?

Tip #4: Turn your coupons into a game

After the “like” fans were presented a

surprise coupon value: 10-20% or free shipping

1000’s of new fans Turned a standard coupon into something fun

Have you received a coupon on Facebook?

Tip #5: Free Product Giveaways

After the “like” they offered a voucher for free chocolate dipped strawberries. Required a trip to the store to redeem.

170k+ new fans, doubled their sales and helped to promote their new store.

Tip #6: Creative Sweepstakes

Asked entrants to put together a “list” of what they would buy if they won the $500.

Results: Encouraged thousands of people to not only visit the Zappos site but to create a list of their favorite items on Zappos, which, in turn, encouraged many consumers to buy.

Tip #7: Lucky Coupons

“Feel Good Bucks” when redeemed at the store the coupons were anywhere from $1 off up to cash prizes of $10,000!

Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores.

Tip #8 PPC Ad & Landing Page Technique

“Your Song in a Movie” Contest on Facebook

Top #9 Facebook Reveal Tab Landing Pages

Before the “like” After the “like”

Tip #10: Sweepstakes With Coupon Offer

100 customers won a $500 shopping spree. They also offered $1 off coupon for filling out the entry

Encouraged users to interact with the fanpage and drove them to the store to buy products

Tip #11 Create Auto-responder salesman

Create an automated email marketing system that sends a special offer every 7 days to your email subscribers

Link it to a secret page on your website where they can make this purchase

Offer this to the “first 5 customers to respond” create a sense of urgency

Online ResourcesEmail:http://www.mailchimp.comEmail: http://www.aweber.com

Do you use email auto-responders?

Takeaways

What product or service can you giveaway?

Do you have an email database to collect these leads?

How many leads would make this a success?

Keys to Success

Offer Unique Prizes – ask yourself would you like to win it?

Offer the losers a special discount offer for the same product or service just for playing

Be sure you are collecting leads through an email signup form

How Can Web Media Expert Help?

Create Custom Facebook Landing PagesCreate and Manage Facebook PPC CampaignsDesign, Setup and Manage Facebook ContestsOffer Training for Hootesuite, MailChimp, etc.Design and Setup Email Marketing Auto-RespondersCreation of a 12 Month Social Media Marketing PlanSocial Media Monthly Community Management –

includes design and setup of all social channels, content writing, press releases, weekly contests, monthly reports, guaranteed leads etc.

Questions and Answers

What questions can I help answer?

Thank you for participating!

Michelle Hummel

Web Media Expert LLC

Phone: 513-325-6070

michelle@webmediaexpert.com