Post on 10-Aug-2015
www.susiepan.com | me@susiepan.com | @susieshier
Agenda
1. Who am I?
2. Lean Startup – Problem validation
– MVP
– Experimentation
3. Examples– Wirkn
– Science Expo
4. Q&A
www.susiepan.com | me@susiepan.com | @susieshier
Susie Pan
WandererConnectorWorld TravelerSerial Entrepreneur
www.susiepan.com | me@susiepan.com | @susieshier
Biggest Misconception
Fall in love with your problem, not your solution.
www.susiepan.com | me@susiepan.com | @susieshier
This Workshop
How to breakdown a really complicated problem into assumptions to validate?
www.susiepan.com | me@susiepan.com | @susieshier
Problem Validation
1. Students/millennials have a hard time getting jobs– Wirkn makes the process easier
2. Managers want a better process for screening– Wirkn helps managers save time, lower costs, and
provide higher quality
www.susiepan.com | me@susiepan.com | @susieshier
Take 5 minutes to discuss…
What are some assumptions being made?
What are some tests to run to validate the assumptions?
www.susiepan.com | me@susiepan.com | @susieshier
Assumptions
1. People would apply to employers, not jobs
2. Applicants don’t mind recording videos
3. Employers prefer to screen videos over resumes
4. Geography is key consideration in searching for jobs
5. Colleagues want the ability to message each other
in-app
6. Shift management is a big problem for employers
and employees
www.susiepan.com | me@susiepan.com | @susieshier
Example 2: Science Expo
Problem: STEM education in school is insufficient
Assumption: Learning should also occur beyond the classroom
Solution: Connections to enrichment opportunities
Delivery: Programming
www.susiepan.com | me@susiepan.com | @susieshier
New Program: Mentorship or Ambassadors
Take 5 minutes to write down:
Problem: How do you break down this problem?
Assumption: What assumptions are you making?
Solution: What are potential solutions?
Delivery: How can you test those assumptions?
www.susiepan.com | me@susiepan.com | @susieshier
Key Takeaways
1. Fall in love with your problem, not your solution
2. Solve the problem better than everyone else
3. Build, measure, learn in the most cost and time
effective way
4. Running a startup is simply a series of experiments
to de-risk and validate your assumptions
5. Have key metrics as your North Star guide