How to Start anOnline Influencer Campaign

Influencer Marketing Made Easy

Created by @Mediakix www.mediakix.comThe Influencer Agency

So you've heard the hype

about

Influencer Marketing

and you've got abrand you want to

advertise online

but how do you actually

and

an influencer campaign?

start implement

Follow these 5 steps todevelop your strategy and

start advertising effectively.

Determine YourTarget Audience

Who are you trying to reach?

What are your customers' interests?What influencers do they follow online? On what channels(e.g. YouTube, Blogs, Instagram, Vine, etc.)?Narrowing your audience targeting down through theirinterests will hyper target your media and make yourcampaigns all the more effective.

Determine Your Campaign Objectives and KPI's

What's your end goal?

Start with your goals in mind to ensure you choose theright type of media and channels and prevent spendingunecessary advertising dollars on ineffective media.What are your metrics and KPI's?If you're targeting an ROI goal, is it reasonable?What other metrics would support it?Review these with the influencers.

What are your KPI's?

Common Key Performance Indicators for influencercampaigns are:

Sales/Conversions/ROIEmail registrationsBrand awarenessOnsite engagementBuilding social followingSocial engagement

Determine The RightMedia and Channels

What are the most effectivechannels/media for your goals?

Each type of digital media offers different benefits.By analyzing these media channels, you can decide whichworks best for your goals and budget.If a channel doesn't reach your audience, or does so at avery high cost, it might be more helpful and efficient tochoose an alternative media that better suits yourcampaign needs.

Determine YourBudget

How much should you allocate?

Influencer marketing can drive user registrations, salesand ROI, but it's important to test channels.Don't undercapitalize the campaign: as with any media, itmay not perform up to expectations because you buy thecheapest options or don't run a proper test.Understand the costs and value of an email registration, asale, a new subscriber. Set reasonable goals for these.Understand the added value of branding, socialengagement and gaining new social followers.

Determine YourINFLUENCERS

Who should you choose to work with?

With millions of websites and users, it can beoverwhelming to find the most worthwhile people andsites that would work for an influencer campaign.Research the space and categories to find the bestinfluencers that work for your brand, audience, and budget.

Mediakix has worked withonline influencers over the last

3 years, and has developed acomprehensive network of the

Best Influencers

to develop an online influencercampaign that will surpass your

advertising goals!

contact

MEDIAKIXTODAY

www.mediakix.com@mediakix