How to sell Drupal 8by Anatolii Pazhyn, CEO at AnyforSoft

Kharkiv, Ukraine2016

Who was incredibly happy when Drupal 8

was finally released?

Who we are?

● Backend Developers

● Frontend Developers

● Project Managers

● QA

● Sales

● Business owners

Our Experience

● Big Drupal 8 project with custom functionality (total 2k hours) almost done

● Drupal 8 based mobile app (Ionic Framework) almost done

● Drupal 5 to Drupal 8 migration project in progress

How is Drupal 8 doing?

We are here. #DriesNote

Who are our clients?

● Digital agencies

● Design agencies

● Marketing agencies

● Large software development providers

● Retailers and wholesalers

● Local businesses

● Governments

● Our employers

What do clients care about?

● PROFITABILITY ($$$)

● Innovations

● Cost savings

● Efficiency/Productivity

● Risk mitigation

What do they care about?

● PROFITABILITY ($$$)

● Innovations

– Faster speed of innovation

– Reduced Cost of Risk

– Running faster with PHP7

– RESTful

– Adaptive design

– etc

What do they care about?

● PROFITABILITY ($$$)

● Innovations

● Cost savings

– No license fee

– Faster time to market

– Large number of Drupal providers

– Huge community of bug fixers

– Free updates for new features

What do they care about?

● PROFITABILITY ($$$)

● Innovations

● Cost savings

● Efficiency/Productivity

– Integrated solutions

– Configuration management

– Drupal Console

– Symfony 2 components

– Plugins

What do they care about?

● PROFITABILITY ($$$)

● Innovations

● Cost savings

● Efficiency/Productivity

● Risk mitigation

– Security

– Better Quality

– Trusted Solution

– Large number of Drupal providers

Drupal users

● Media

● Government (public sec)

● Entertainment

● Higher Education

Open Source benefits

● The more you use open source solution the more valuable it is

● The more people use it the better it’s going to be

● You are free to use it

● Study it: understand what you are using

● Modify it: fix it, make it better

● Share it: redistribute, sell, give back

● More secure: you see what is inside

Drupal 8 vs Drupal 7 vs Drupal 6

Drupal 8 security

Drupal 8 security

● Twig templates used for html generation

● Removed PHP input filter and the use of PHP as a configuration import format

● Site configuration exportable, manageable as code, and versionable

● User content entry and filtering improved (built in CKEditor)

● Clickjacking protection enabled by default

● Automated CSRF token protection in route definitions

Drupal 8 features

We code as grown-ups now :)● OOP

● Configuration management

● Symfony components

● Twig templates

● We can hire developers from out of Drupal PHP world

Drupal 8 features● Mobile first admin and editing with responsive tables

● HTML5 / responsive default frontend

● Native web-services / RESTful

● Authoring experience

● Incremental release cycle

● Multilingual

● Views in core

● Editable admin views

● Everything is entities

● Block types

Drupal 8 UX● WYSIWYG built in (CKEditor)

● Customize CKEditor

● Inline Editing

● HTML5 field types

– Email

– Tel

– Number

– Date

Who is excited about PHP7 release?

Scalability and speed

● Precise caching (cache invalidation and cache tags)

● Client-side caching (HTML5 local storage / session storage)

● PHP7

● BigPipe

● RefreshLess (refreshing only changed parts of the page)

Development cycle

● Faster, predictable innovation cycles

● New significant features allowed in between major releases

● Release minor versions on a timed cycle

Overcoming Objections

● Drupal vs Wordpress

– Security, Functionality limitation

● Drupal vs Magento

– Limited functionality, very slow development, limited community

● Drupal vs Joomla

– No comments

● Drupal vs custom solution

– For custom purposes

Overcoming Objections

● Drupal 8 vs Drupal 7

– Yes, initial development could be longer

– Yes, risks in initial estimates could be also bigger (50% vs 30%)

– Developers readiness

– Life cycle of Drupal 8 is bigger (EOL for Drupal 6 as example)

– You will not need to migrate to newer version for years

– Security support

– New features only for Drupal 8

– Performance is better

– Multilingual

Drupal 8 is not for everything yet

● Commerce

● Organic groups

● Urgent deadline

Elevator pitch

● Free

● Powerful

● Flexible

● Open Source

● Community

● Innovative features

● Security

What do clients care about?

● PROFITABILITY ($$$)

● Innovations

● Cost savings

● Efficiency/Productivity

● Risk mitigation

Share your Drupal selling tips and tricks!About me

Anatolii Pazhyn

CEO at AnyforSoft (ex HTML and CMS)

anatolii@anyforsoft.com

https://linkedin.com/in/pazhyn

https://facebook.com/pazhyn

https://twitter.com/pazhyn

https://drupal.org/u/pazhyn

https://facebook.com/anyforsoft

https://anyforsoft.com