How we ride the digital wave

Lars Ulrich Tarp Hansen!KUNSTEN Museum of Modern Art Aalborg!

@larsuh!!

Tobias Golodnoff!Danish Broadcasting Corporation!

@tgolodnoff!

Production & Content

Access & Platforms

Use & Products

AGENDA

Who we are…

KUNSTEN Museum of Modern Art Aalborg

• Situated in building designed by Alvar Aalto.

• ~ 70.000 visitors/year

• ~ 4000 art works in the collection

• ~ 30 full time employees

KulturarvNord• Collaboration between

ten museums • Easy to make new

products in different constellations

• Sharing content and technical experience

DR - The Danish Broadcasting Corp.

• In 2007 receives 10 mio. euros to start digitizing it archives

• Part of the focus is to help build a national collaboration for knowledge and content sharing

The Challenge

> 20% of the marketing

budget + timeWeb-site

CMS

In gallery touch-screens Mobile app

CMS CMS

Flickr Google "something"

CMS CMS

... and all the "free" opportunities

Europeana

CMS

Content for Research projects

New Collaborations

CMS CMS

Youtube Education Portals

CMS CMS

Opportunities that in different ways get us in contact with our audience

There is a constant need for new digital products.

Content is king! The content has a longer life than the digital products.

The same content can be used for years - but the digital products have a shorter life before they need to be updated.

Web-site

Content (CMS)

In gallery touch-screens Mobile app

Content (CMS)

Content (CMS)

This doesn't work

Moving content manually

We need a new solution

the old way

the new way

Production Content

Access Platforms

Use Products

• Existing content (text, pictures, sound)

• Journalist and the museum produce new content

Production Content

choose objects to talk about

Curator write the manus

Internal review of the manus

Hire actor to speak the manus

Rewrite the manus

Hire studio to record actor

Audio tour complete

Traditional process of making audio tours could look like this

apr 2 months

Curator and journalist choose

objects to talk about

Journalist record curator

talking about the object without

Audio tour complete

Our way of making an audio tour

apox 2 days (longer for video tours)

Production Content

Access Platforms

Use Products

Production Content

Access Platforms

Use Products

Use & products

Mobile apps

Web-site

Touch screens

CHAOS:\\_

touch screens

danskulturarv.dk

www

app

Thank youTobias Golodnoff

togo@dr.dk @tgolodnoff

!Lars Ulrich Tarp Hansen LUH-kultur@aalborg.dk

@larsuh