How to Ride a Wave

You Have to See the Ocean

• What’s the big picture?

• Where are you headed?

• Where do you think the next wave will be?

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How to Spot the Wave

• Where are the cross currents?• Where are there great leaders?• Where are there great characters

for a story?• Where is there leverage on your

target?

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How to Ride the Wave

• Commit to a strategy (know your target and push everything toward it)

• Create a clear path and DRIVE IT

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Get ahead of the story and drive it

Engage a lot of people in a meaningful way

• Blog and tweeting screenshots

Know where the next wave is.