Annual ReportsAre you wasting a great fundraising opportunity?

© 2017 Hands-On Fundraising

About Mary

• 29 years fundraising for nonprofits

• Principal, Hands-On Fundraising

• Donor communications & fundraising plans

• Committed donor love fanatic – because it works

© 2017 Hands-On Fundraising

Why an annual report?

© 2017 Hands-On Fundraising

Because… DONORS

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Who owns it?

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QUESTION:

Who has the final say on your organization’s annual

report?

A. Executive Director

B. Marketing/Communications

C. Fundraising

© 2017 Hands-On Fundraising

Well…

© 2017 Hands-On Fundraising

Fundraising

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Tooting your own horn can’t compete

© 2017 Hands-On Fundraising

Focus on donors

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Give them the credit

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Ooze gratitude

© 2017 Hands-On Fundraising

Interval House Gratitude Report~Agents of Good

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Do you need a letter from your ED?

© 2017 Hands-On Fundraising

Do you need a letter from your ED?

© 2017 Hands-On Fundraising

Yes or dull?

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Your fundraising success

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Your fundraising success

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So many words

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So many words

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A great story

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A great story

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A great story…continued

© 2017 Hands-On Fundraising

A great story…continued

© 2017 Hands-On Fundraising

Your new brand

© 2017 Hands-On Fundraising

Focus on your organization

© 2017 Hands-On Fundraising

Focus on your organization

© 2017 Hands-On Fundraising

Focus on your donors

© 2017 Hands-On Fundraising

Focus on your volunteers

© 2017 Hands-On Fundraising

© 2017 Hands-On Fundraising

Emotion rules

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You must let it all hang out

© 2017 Hands-On Fundraising

Tell stories

© 2017 Hands-On Fundraising

Tell stories with textStory here

© 2017 Hands-On Fundraising

Tell stories with text

© 2017 Hands-On Fundraising

Tell stories with images

© 2017 Hands-On Fundraising

Tell stories with images

© 2017 Hands-On Fundraising

Tell stories with images

© 2017 Hands-On Fundraising

Tell stories with numbers

© 2017 Hands-On Fundraising

Tell stories with numbers

© 2017 Hands-On Fundraising

Tell stories with numbers

© 2017 Hands-On Fundraising

Tell stories with numbers

© 2017 Hands-On Fundraising

Design

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Looks pretty, but…

© 2017 Hands-On Fundraising

Reverse type = hard to read

© 2017 Hands-On Fundraising

Font choice matters

© 2017 Hands-On Fundraising

Dense blocks of text = hard to read

© 2017 Hands-On Fundraising

And just… no

© 2017 Hands-On Fundraising

Powerful images

Tell powerful stories

© 2017 Hands-On Fundraising

Don’t do this

© 2017 Hands-On Fundraising

Print or online?

© 2017 Hands-On Fundraising

Print

© 2017 Hands-On Fundraising

Online

© 2017 Hands-On Fundraising

Why not have it all?

© 2017 Hands-On Fundraising

Questions?

© 2017 Hands-On Fundraising

Thank you!

• And special thanks to Ryan McGuire at Gratisography.com for many of the images in this presentation.

© 2017 Hands-On Fundraising

© 2017 Hands-On Fundraising

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