Is this post even necessary? Do you even have to do anything whenever you get a positive review online? Surely, there is no strategy that could make a happy customer… happier?

Sure, a business owner or marketer will have to respond to negative reviews, but if customers have nothing but awesome things to say about a given business, product, or service, why respond at all?

It’s all about opportunity, folks.Responding – or not responding – to a positive review means seizing – or missing – an opportunity. Your customer has enjoyed your service and you could take note from many Public Relations best practices, and use the positive review to bolster your agenda – if you know how to spin it.

However, with all great power, comes a responsibility. Take all these tips with a grain of salt – you don’t want to alienate your happy customer with an over-sell or berating them with more brand interaction. They’re already happy!

WHAT IS REPUTATION MANAGEMENT?Your brand is being talked about online. Research has shown that having positive and plentiful online reviews is bene�cial for company. It has the porential to elevate your business to the next level. But negative or no reviewshas proven the opposite e�ect

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