Focused on Innovating Video Advertising by …

Engaging Formats

Scale (Reach + Premium Publishers)

Intelligent Analytics (Big Data)

Achieve Maximum Impact With …

Highest Performance Engagement Formats

We focus on innovating the most engaging advertising formats, delivered across devices and content categories. Key Factors:

In View

Impressive

Interactive/multimedia

Measurable engagement

Make a Big Splash at Scale

At Huge Scale – Vietnam’s Largest Video Ad Reach

Video Metrix Media Trend - comScore, Oct - 2016

At Huge Scale

The Biggest Publishers + 300 more

Entertain1,577m

Women1.390m

Youth1,335m

Men726m

Auto607m

Family560m

Business478m1,800,240,000

Ad Requests

Ad Intelligence & Transparency

Ad Intelligence Serving Based on:

CITY

RETARGETINGLOOK A LIKE CLICK

ACTION

FREQUENCY

DEMOGRAPHIC

GENDER

AGE

CAPPING

TARGETING

DEVICE TIME RANGE

LANGUAGEBROWSER

TECHNOLOGY

COUNTRY

GEOGRAPHIC

CONTENT TOPIC

BEHAVIOR

WEBSITE

Powered by

Can Digital Video Ads Help TV Campaign ??

Yes! Digital can add Incremental Reach and provideHigher Awareness !

16%

27%

13%

15%

With only 5% of campaign budget (19,000 CMPs), campaign

achieved 13% incremental reach (people who didn’t see on

TV) + 15% more or 28% total digital reach.

Digital Bonus Performance – TV Can’t Match

60% View Completion rate

Online viewers had 50% higher Campaign Awareness than

those who didn’t see online.

27% In Target View Achieved (F25-35) = 250% affinity

(comScore)

Recall TV only

Recall Online only

Recall TV + Online

Recall TV + LCD

Not Recall

Don’t Remember

27%

The Next Step

Data Driven Network

What?

Data Driven Network

Who?

How?

Target segments across Blueseed network inventory based on Gender, Age, Interest in Product Category, Purchase behavior, custom advertiser segments.

Blueeed Current Dedicated Data Team:– Data Collection > 5 full time within platform team– Data Science > 6 full time + 2 PHD Professor leaders– Data Driven Ad Operations > 4 full time within AdOps team

1 – Identify segments of known users2 – Find users across network who share key similar behaviors.3 –Target ads more accurately across whole network.

Blueseed Data Science Process

SEGMENT CREATIONTraffic Tracked (monthly)

200m ad impressions monthly 2 million ad clicks/40 million TVC Views 1.8 billion ad requests

DATA ANALYSISCollected User Data

Demographic Profiles (100,000 already) Behavior overview (sites visited)

Product Interest (click ads/watch TVC) Action – Buy, Sign up, etc (BSD site tag)

Segmentation Provided:

Demographic (Age & Gender)

Product Category Interest

Likely to Buy/Perform Action

Custom Advertiser Segmentation

Key Takeaway

Innovating Video Advertising means:The most engaging creative formats, across the

leading local publishers, served to the right audience.

THANKYOU!

Level 5, 292 Tay Son St, Trung Liet Ward, Dong Da DistPhone: (04) 355 355 99

Ha Noi Branch:

Copac Square, level 2, 12 Ton Dan, St, Wards 13, Dist 4, HCMCPhone: (08) 7300 8199

Headquarter:

Email: contact@blueseed.tv

Website: http://blueseed.tv

Showcase: http://showcase.blueseed.tv