Google Ads on Desktop • Google used to have

these search ads (only on desktop searches):– Left hand side has 3 ads– Right hand side has 8 ads

• As of March 2016, these ads were removed by Google.

Google Ads on Desktop (How it looks like before)

3 Paid Search Ads on the left

hand side

8 Paid Search Ads on the right hand side

Google Ads on Desktop (How it looks like now)

Google right side ads are gone!

Why these ads were removed?

• Google gets 94% of their income from Ad revenue.

• Based on Google's analysis, it is confirmed that only less than 15% of the users click on the right hand side ads.

• Only about 1 in 7 people actually click on the right side ads.

How Google Ads Position are Determined?• Google conducts an auction to get advertisers' desired spot

on Google Ads.

• Advertisers are competing by bidding against each other on how much they are willing to pay.

• The highest bidder does not automatically get position 1 on the right side ads.

• Google takes into consideration the clickthrough rate of the Ads and they call this process as "Quality Score."

• Quality Score = Advertiser's bid price + clickthrough rate

Google Ads Moved to the Bottom • Google right hands side ads are removed and placed at the bottom

of the page.

• Reasons for placing the ads at the bottom:– Placing the ad at the bottom is more successful than placing it on

the right side. People are trained (by the frequent usage of mobile devices) to look for information in a vertical manner.

– It shows that it is more likely that people will click ads at the bottom rather than scrolling back up on the page.

– Less than 5% of internet users goes to page 2 of Google, while less than 1% goes to page 3.

Desktop Layout copies Mobile Device Layout

• Google removed right side ads to make the user experience similar to a mobile device.

• More people are using mobile devices in browsing. Thus, people tend to scroll up and down the page looking for the information they need.

Changes in Eye Movement Pattern

• The Golden Triangle Rule is a traditional eye-tracking study wherein it shows that the movement of the eyes of internet browsers is from left to right, then down the page.

• The experience of using mobile devices changed the Golden Triangle rule and trained our eyes to look up and down the screens instead of the usual triangular pattern.

Organic Search vs. Paid Ads

• Organic search results will not be removed by Google on both desktop and mobile searches.

• The ads are now located at the top and bottom of the organic search results.

• Less than 50% of Australians realize that the first and the last results in an organic search are in fact, Paid Ads.

Paid add located on top of the page.

Organic search results.

Paid ad located at the bottom of the page.

Organic Search vs. Paid Ads

• Paid Ads are marked by a small word, "AD" enclosed in a yellow background ( ).

• Some internet users will look for organic results.

• Others prefer clicking on paid ads knowing that those are from corporate and reliable entities.

Mark of a paid ad.

Monte Huebsch - The Google Guru

• Monte Huebsch is the CEO of AussieWeb and AussieWeb Conversion.

• Monte, his team, and his company are all AdWords Qualified.

• Aussieweb Conversion is a Google Authorized Reseller and they were invited by Google to be the first Queensland Google Premier SME Partner, and third in all of Australia.

Monte Huebschmonte@aussieweb.com.auwww.montehuebsch.com

Aussiewebwww.aussieweb.com.au

Aussieweb Conversionwww.aussiewebconversion.com