Post on 23-Aug-2014
description
Kenny Goodman !
How To Quickly Attract High Value Clients,
Earn 5-6 FIGURE PROFITS every Month,
Working Just 4 Hours Per Week
Without depending on “time sucking” One-on-One !client work or being technically overwhelmed
I’m going to teach you this by showing you…
How I Grew My Consulting/Coaching Business By Over 1000% In Less Than
12 Months
…And also reduced my weekly working hours !from 72 hours p/w to just 4 hours p/w
WHO AM I? - Known as leading expert in high-value client attraction & lead generation - Started providing high-ticket service solutions in 2000 - Built 7 & 8 figure businesses…
- Sold 4 businesses - Been providing high-ticket ($2,000 - $12,000) coaching for last 6 years - Have developed a system that delivers piping hot leads every day
1. The Glorious Opportunity That Awaits You & How To Maximise It Right Away
!
2. How To Systemise Your Business In 3 Simple Steps So You Can Leverage “One-To-Many” [Includes Powerful Case Study]
!
3. How To Quickly & Easily SYNC The Formula Into Your Business [And where to go for more help if you want it]
Here’s What You’ll Learn Today
Why This Is Important To You NOW
➡ The timing of “The Opportunity” couldn’t be better than it is right now and we don’t know when it will arise again.
➡ Most “client attraction” stuff we’ve learned is TOTALLY WRONG.
➡ If you are just working 1-on-1 with clients you are probably trying to run in treacle.
➡ If you are trading time for money you could be killing your profit potential.
➡ THE CLIENT GAME HAS CHANGED.
CONFESSION…Yes, I have an advantage & years of"experience so"it might be easier for me right now.
It wasn’t always like this…"I almost gave up!
I USED TO…Have clients who would be either unreliable or high
maintenance & expect the world."
Lower my prices to attract more clients but this just
spiralled into a “Catch 22” situation."
Understand high value solutions but had no idea how to
create a one-to-many business.
Have a great service but couldn’t seem to “stand out” and
get my message out there."
Have no solid dependable way of generating leads."
Struggle to convert the few leads I was getting."
Work 1-on-1, selling my time for money & feeling drained.
I USED TO…
The “Right” WayDecided to commit learning real client attraction not just gimmicks."Read almost every book on the planet about lead generation & client attraction."Found a coach/mentor who had at least 10 years experience offline & online."Spent years developing my own 3-part CLIENT ACCELERATOR™ FORMULA specifically for coaches & consultants.
1. The Glorious Opportunity That Awaits You & How To
Maximise It Right Away
THE GLORIOUS OPPORTUNITY
• Bull market = many premium clients. • Prospects are overwhelmed & need help.
• Prospects want community (Group).
• People want RESULTS not time.• Research & engage any audience instantly.
How To Embrace The Opportunity
➡ Use a system SPECIFICALLY designed for this opportunity
2. The Simple Three-Step Client Accelerator™ Formula
STEP 1: ATTRACT
STEP 2: GUIDE
STEP 3: DELIVER
www.findtheedge.com copyright 2014
ATTRACT GUIDE DELIVER
RESEARCHTOOLS
TARGETAUDIENCE
COMPELLINGPLATFORM
COMPELLINGMESSAGE
PAIN
PLEASURE
CURIOSITY
LEADATTRACTION
TOOLS
AUTOMATEDQUALIFICATION
SYSTEM
APPLICATIONPROCESS
APPLICATIONAPPROVED
ENROLLMENTCONVERSATION
NEWCLIENT
FUTUREPROSPECT
LIST
BUILD, KNO
W,
LIKE, TRUS
T & DESIR
E
AUTHORITY
DIFFERENT
IATE
CONTROL
THE PROCESS
NOT A MATCHAT THIS TIME
APPLICATIONAPPROVED
Client Accelerator Formula™
LEVERAGEDDELIVERY SYSTEM
www.findtheedge.com copyright 2014
ATTRACT GUIDE DELIVER
RESEARCHTOOLS
TARGETAUDIENCE
COMPELLINGPLATFORM
COMPELLINGMESSAGE
PAIN
PLEASURE
CURIOSITY
LEADATTRACTION
TOOLS
AUTOMATEDQUALIFICATION
SYSTEM
APPLICATIONPROCESS
APPLICATIONAPPROVED
ENROLLMENTCONVERSATION
NEWCLIENT
FUTUREPROSPECT
LIST
BUILD, KNO
W,
LIKE, TRUS
T & DESIR
E
AUTHORITY
DIFFERENT
IATE
CONTROL
THE PROCESS
NOT A MATCHAT THIS TIME
APPLICATIONAPPROVED
Client Accelerator Formula™
LEVERAGEDDELIVERY SYSTEM
STEP 1: ATTRACT
How To Attract
➡ UNDERSTAND your audience’s - “PAIN”, “PLEASURE”, “CURIOSITY” - BuzzSumo.com etc."
➡ Use this information to create a COMPELLING MESSAGE."➡ KNOW where your audience “hang out”."➡ Display your compelling message - Facebook etc."➡ Find a COMPELLING PLATFORM and add massive actionable value -
Webinar, Video etc.
www.findtheedge.com copyright 2014
ATTRACT GUIDE DELIVER
RESEARCHTOOLS
TARGETAUDIENCE
COMPELLINGPLATFORM
COMPELLINGMESSAGE
PAIN
PLEASURE
CURIOSITY
LEADATTRACTION
TOOLS
AUTOMATEDQUALIFICATION
SYSTEM
APPLICATIONPROCESS
APPLICATIONAPPROVED
ENROLLMENTCONVERSATION
NEWCLIENT
FUTUREPROSPECT
LIST
BUILD, KNO
W,
LIKE, TRUS
T & DESIR
E
AUTHORITY
DIFFERENT
IATE
CONTROL
THE PROCESS
NOT A MATCHAT THIS TIME
APPLICATIONAPPROVED
Client Accelerator Formula™
LEVERAGEDDELIVERY SYSTEM
Why The Right Attraction Process Is Critical!
!➡ If you don’t speak to your prospects true needs then you won’t
be relevant and will not resonate."➡ You will waste time, money & energy if you attract the wrong
prospects."➡ You’ll miss opportunities if you repel the right prospects."➡ You will not “differentiate” and build the critical “know”, “like”
“trust” & “desire” with the wrong message or platform."➡ If you don’t “differentiate” and build the critical “know”, “like”
“trust” & “desire” you will have NO INFLUENCE.
Example‣ Nigel had a consulting business
that was suffering from low paying high maintenance clients syndrome."
‣ He was also working way too hard for what they paid him."
‣ He also had fear & limiting beliefs around charging higher fees as thought he may lose his existing clients.
‣ I worked with Nigel to identify his ideal target audience."
‣ I then helped him position himself as an authority with this audience and believe in his true value so he could charge higher fees."
‣ I then helped him create an irresistible lead generation and sales funnel so he could enrol these ideal clients & referral partners.
Example
‣ He then increased his fees by 1000% for the same effort on his part."
‣ He attracted stellar new, clients who were willing to pay these fees which gave him the credibility to attract more and create a snow ball effect."
‣ He then employed new virtual assistants so he could start living the dream life of owning a semi-automated business.
Example
‣ He then created a new coaching product & sold one for $15,000 with 3 more in the pipeline."
‣ That’s $15,000 for one day’s work (and fun)."
‣ Using the new formula Nigel stop chasing prospects and actually turned it around and had them applying to work with him.
Example
STEP 1: ATTRACT
What Can You Do Today To Start Creating Your
Attraction System?
STEP 2: GUIDE
How To Guide Rather Than Sell
➡ Create AUTOMATED qualification system."➡ Have an enrolment conversation with successful applicants"➡ Now it’s time to get to know them further & listen to diagnose
what their problem is. "➡ It’s time to be of ultimate service & guide them into an action
taking position whatever that may be."➡ If they are a good fit then you and THEY will know and either way
can move forwards accordingly.
www.findtheedge.com copyright 2014
ATTRACT GUIDE DELIVER
RESEARCHTOOLS
TARGETAUDIENCE
COMPELLINGPLATFORM
COMPELLINGMESSAGE
PAIN
PLEASURE
CURIOSITY
LEADATTRACTION
TOOLS
AUTOMATEDQUALIFICATION
SYSTEM
APPLICATIONPROCESS
APPLICATIONAPPROVED
ENROLLMENTCONVERSATION
NEWCLIENT
FUTUREPROSPECT
LIST
BUILD, KNO
W,
LIKE, TRUS
T & DESIR
E
AUTHORITY
DIFFERENT
IATE
CONTROL
THE PROCESS
NOT A MATCHAT THIS TIME
APPLICATIONAPPROVED
Client Accelerator Formula™
LEVERAGEDDELIVERY SYSTEM
Why Guide & Help Rather Than Sell?
➡ Our clients who complete Step 1 properly now enter what we call “The Influence Jet Stream”."
➡ This means you don’t need to be “salesy” or “inauthentic” because the know, like, trust & desire is already there and the pre-selling has been done."
➡ We call this part of the formula our “Silent Selling System”
‣ Erika and Jenn have a mindfulness coaching business working with clients 1-on-1"
‣ They were looking for a way to enter the corporate world so they could massively increase their fees and work the 1-to-many strategy."
‣ They wanted to learn more about their target audience and also how they could attract, then engage and ultimately enrol the right decision makers
Example
‣ They quickly got to work using the Market Research modules to identify their target audience."
‣ They instantly set up meetings with Corporate America and leant on the training and also the community for ideas on how to guide initial meetings without being “Salesy”."
‣ Within 4 weeks of joining the program they landed their first national client who booked them for 3 big team mindfulness training sessions.
Example
STEP 2: GUIDE
What Can You Start Doing Differently To Guide Rather Than Sell?
STEP 3: DELIVER
How To Leverage Your Delivery
➡ Package your existing knowledge into a simple, easy to follow system."➡ Create a group program (one-to-many)"➡ Have group Q & A calls each week where clients can get some more
personalised help from you to implement your training to get the results they need."
➡ Or clone yourself!
www.findtheedge.com copyright 2014
ATTRACT GUIDE DELIVER
RESEARCHTOOLS
TARGETAUDIENCE
COMPELLINGPLATFORM
COMPELLINGMESSAGE
PAIN
PLEASURE
CURIOSITY
LEADATTRACTION
TOOLS
AUTOMATEDQUALIFICATION
SYSTEM
APPLICATIONPROCESS
APPLICATIONAPPROVED
ENROLLMENTCONVERSATION
NEWCLIENT
FUTUREPROSPECT
LIST
BUILD, KNO
W,
LIKE, TRUS
T & DESIR
E
AUTHORITY
DIFFERENT
IATE
CONTROL
THE PROCESS
NOT A MATCHAT THIS TIME
APPLICATIONAPPROVED
Client Accelerator Formula™
LEVERAGEDDELIVERY SYSTEM
Why Leverage Your Delivery
➡ One-on-one is way too time intensive and becoming wealthy working time for money can be difficult."
➡ It can wear you out and you can end up feeling BURNT OUT."➡ You will only grow your business by taking on more work."➡ When you create a group program you will no longer be charging for
time, you will be charging for a program.
‣ Mark was working long hours servicing his 1-on-1 clients."
‣ Some of his clients were paying him late or not at all."
‣ Mark wanted more free time whilst still providing a great service and was interested in doing group coaching.
Example
‣ I quickly helped him create a new group coaching product."
‣ I helped him position it properly in his marketplace."
‣ I then helped him systemise his business using my proprietary POAD™ Method which underlines the Client Accelerator™ Formula.
Example
‣ Within 2 weeks he implemented the system & was enrolling his first clients into the program."
‣ Within 4 weeks he had a positive ROI on his investment."
‣ Within 6 weeks he had replaced his previous income by working 95% less hours and was looking to take his first vacation in 3 years!"
‣ His clients were happier than ever because they now had a whole community to lean on.
Example
Why Increase Your Prices?
➡ Leveraged delivery also means raising your prices. Your programs should be $2,000 - $10,000 to start with. "
➡ People want results so you will now be trading RESULTS FOR DOLLARS instead of time for dollars."
➡ What would the result you could deliver be worth to your clients?"➡ Low prices usually means low-end, low-committed yet high-
maintenance clients. You will now be attracting the opposite."➡ Higher prices will get more commitment from your clients, so they will
get better results and will be happier than ever. Testimonials will flood in!
Lets Do The Math(s)
➡ If you charged $500 per hour Mon-Fri, on an 8 hour day with no breaks or holidays you might just scrape 7 figures."
➡ If you charge $100 per hour you won’t come close."➡ If however you have a $6,000 program you would only need to attract
3.5 clients per week to hit 7 figures."➡ If your aim is 6 figures then you would only need to attract 3 clients
every 2 months!"➡ Also your time is highly leveraged because of the program.
STEP 3: DELIVER
What Can You Do To Start Leveraging Your Delivery?
3. Major Areas Client Accelerator Formula Can Help Consultants or Coaches
1. Identifying & attracting IDEAL prospects."
2. Qualifying and guiding the right ones into highly profitable clients."
3. Creating a highly leveraged delivery system that creates happy clients & gives you huge amounts of freedom from your business.
3. How To Quickly & Easily SYNC The Formula Into Your
BusinessAnd where to go for more help if you want it
What’s Next For You?
So
Exact System
Would You Like A Fully Client Accelerated
Business?
Would You Like Me To Help You? ?
Would You Like Me To Show You How To Package Your Service Into a $2,000 - $10,000 High End Program??
For a LIMITED period I’m offering a complimentary
Business Accelerator Session
Go to: www.FindTheEdge.com/NextStep
Business Accelerator Session"✓ This is NOT a sales call - it is a business health check."✓ We will help you orientate & discover where you are RIGHT NOW."✓ We will offer friendly perspective and help you diagnose exactly
what could be slowing your success & where your quick wins could be."
✓ Together we will decide your next steps & if you qualify to work with us we will let you know there and then."
✓ If you do then we will discuss your 90 DAY ACCELERATOR PLAN."✓ Either way you will come away with a clear vision of what to do
next.
Are You A Good Fit?
✓ Fully committed to seizing the GLORIOUS OPPORTUNITY right now."
✓ Want to create high end group program that sells for $thousands"
✓ Committed to helping your clients as well as making great money."
✓ Happy to follow step-by-step instructions and implement right away."
✓ Aiming for mid 5 to 6-figure months."✓ Fun to work with."✓ An action taker.
Apply For A Business Accelerator Session
Below
Go to: www.FindTheEdge.com/NextStep
➡ Complete the short 5 minute application form"
➡ Once you complete the application – book a provisional time slot"
➡ We will then review your application"➡ If we think we can help then we will
confirm your time slot"➡ We will call and help you plan your next
steps."➡ TIME SENSITIVE - We have 12 slots this
week so if this is resonating BOOK NOW!
Here’s What Will Happen
Next
Would You Like To Be Next?"
Apply For A Business Accelerator Session
Below
Go to: www.FindTheEdge.com/NextStep