How To Quickly Attract High Value Clients And Create A Group Coaching Program

68
Kenny Goodman

description

In this presentation Kenny Goodman reveals his Client Accelerator Formula so you can attract high value clients and leverage your service delivery so you can create more freedom from your business.

Transcript of How To Quickly Attract High Value Clients And Create A Group Coaching Program

Page 1: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Kenny Goodman !

Page 2: How To Quickly Attract High Value Clients And Create A Group Coaching Program

How To Quickly Attract High Value Clients,

Page 3: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Earn 5-6 FIGURE PROFITS every Month,

Page 4: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Working Just 4 Hours Per Week

Page 5: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Without depending on “time sucking” One-on-One !client work or being technically overwhelmed

Page 6: How To Quickly Attract High Value Clients And Create A Group Coaching Program

I’m going to teach you this by showing you…

Page 7: How To Quickly Attract High Value Clients And Create A Group Coaching Program

How I Grew My Consulting/Coaching Business By Over 1000% In Less Than

12 Months

Page 8: How To Quickly Attract High Value Clients And Create A Group Coaching Program

…And also reduced my weekly working hours !from 72 hours p/w to just 4 hours p/w

Page 9: How To Quickly Attract High Value Clients And Create A Group Coaching Program
Page 10: How To Quickly Attract High Value Clients And Create A Group Coaching Program

WHO AM I? - Known as leading expert in high-value client attraction & lead generation - Started providing high-ticket service solutions in 2000 - Built 7 & 8 figure businesses…

- Sold 4 businesses - Been providing high-ticket ($2,000 - $12,000) coaching for last 6 years - Have developed a system that delivers piping hot leads every day

Page 11: How To Quickly Attract High Value Clients And Create A Group Coaching Program

1. The Glorious Opportunity That Awaits You & How To Maximise It Right Away

!

2. How To Systemise Your Business In 3 Simple Steps So You Can Leverage “One-To-Many” [Includes Powerful Case Study]

!

3. How To Quickly & Easily SYNC The Formula Into Your Business [And where to go for more help if you want it]

Here’s What You’ll Learn Today

Page 12: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Why This Is Important To You NOW

➡ The timing of “The Opportunity” couldn’t be better than it is right now and we don’t know when it will arise again.

➡ Most “client attraction” stuff we’ve learned is TOTALLY WRONG.

➡ If you are just working 1-on-1 with clients you are probably trying to run in treacle.

➡ If you are trading time for money you could be killing your profit potential.

➡ THE CLIENT GAME HAS CHANGED.

Page 13: How To Quickly Attract High Value Clients And Create A Group Coaching Program

CONFESSION…Yes, I have an advantage & years of"experience so"it might be easier for me right now.

Page 14: How To Quickly Attract High Value Clients And Create A Group Coaching Program

It wasn’t always like this…"I almost gave up!

Page 15: How To Quickly Attract High Value Clients And Create A Group Coaching Program

I USED TO…Have clients who would be either unreliable or high

maintenance & expect the world."

Lower my prices to attract more clients but this just

spiralled into a “Catch 22” situation."

Understand high value solutions but had no idea how to

create a one-to-many business.

Page 16: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Have a great service but couldn’t seem to “stand out” and

get my message out there."

Have no solid dependable way of generating leads."

Struggle to convert the few leads I was getting."

Work 1-on-1, selling my time for money & feeling drained.

I USED TO…

Page 17: How To Quickly Attract High Value Clients And Create A Group Coaching Program

The “Right” WayDecided to commit learning real client attraction not just gimmicks."Read almost every book on the planet about lead generation & client attraction."Found a coach/mentor who had at least 10 years experience offline & online."Spent years developing my own 3-part CLIENT ACCELERATOR™ FORMULA specifically for coaches & consultants.

Page 18: How To Quickly Attract High Value Clients And Create A Group Coaching Program

1. The Glorious Opportunity That Awaits You & How To

Maximise It Right Away

Page 19: How To Quickly Attract High Value Clients And Create A Group Coaching Program

THE GLORIOUS OPPORTUNITY

• Bull market = many premium clients. • Prospects are overwhelmed & need help.

• Prospects want community (Group).

• People want RESULTS not time.• Research & engage any audience instantly.

Page 20: How To Quickly Attract High Value Clients And Create A Group Coaching Program

How To Embrace The Opportunity

➡ Use a system SPECIFICALLY designed for this opportunity

Page 21: How To Quickly Attract High Value Clients And Create A Group Coaching Program

2. The Simple Three-Step Client Accelerator™ Formula

Page 22: How To Quickly Attract High Value Clients And Create A Group Coaching Program

STEP 1: ATTRACT

STEP 2: GUIDE

STEP 3: DELIVER

Page 23: How To Quickly Attract High Value Clients And Create A Group Coaching Program

www.findtheedge.com copyright 2014

ATTRACT GUIDE DELIVER

RESEARCHTOOLS

TARGETAUDIENCE

COMPELLINGPLATFORM

COMPELLINGMESSAGE

PAIN

PLEASURE

CURIOSITY

LEADATTRACTION

TOOLS

AUTOMATEDQUALIFICATION

SYSTEM

APPLICATIONPROCESS

APPLICATIONAPPROVED

ENROLLMENTCONVERSATION

NEWCLIENT

FUTUREPROSPECT

LIST

BUILD, KNO

W,

LIKE, TRUS

T & DESIR

E

AUTHORITY

DIFFERENT

IATE

CONTROL

THE PROCESS

NOT A MATCHAT THIS TIME

APPLICATIONAPPROVED

Client Accelerator Formula™

LEVERAGEDDELIVERY SYSTEM

www.findtheedge.com copyright 2014

ATTRACT GUIDE DELIVER

RESEARCHTOOLS

TARGETAUDIENCE

COMPELLINGPLATFORM

COMPELLINGMESSAGE

PAIN

PLEASURE

CURIOSITY

LEADATTRACTION

TOOLS

AUTOMATEDQUALIFICATION

SYSTEM

APPLICATIONPROCESS

APPLICATIONAPPROVED

ENROLLMENTCONVERSATION

NEWCLIENT

FUTUREPROSPECT

LIST

BUILD, KNO

W,

LIKE, TRUS

T & DESIR

E

AUTHORITY

DIFFERENT

IATE

CONTROL

THE PROCESS

NOT A MATCHAT THIS TIME

APPLICATIONAPPROVED

Client Accelerator Formula™

LEVERAGEDDELIVERY SYSTEM

Page 24: How To Quickly Attract High Value Clients And Create A Group Coaching Program

STEP 1: ATTRACT

Page 25: How To Quickly Attract High Value Clients And Create A Group Coaching Program

How To Attract

➡ UNDERSTAND your audience’s - “PAIN”, “PLEASURE”, “CURIOSITY” - BuzzSumo.com etc."

➡ Use this information to create a COMPELLING MESSAGE."➡ KNOW where your audience “hang out”."➡ Display your compelling message - Facebook etc."➡ Find a COMPELLING PLATFORM and add massive actionable value -

Webinar, Video etc.

Page 26: How To Quickly Attract High Value Clients And Create A Group Coaching Program

www.findtheedge.com copyright 2014

ATTRACT GUIDE DELIVER

RESEARCHTOOLS

TARGETAUDIENCE

COMPELLINGPLATFORM

COMPELLINGMESSAGE

PAIN

PLEASURE

CURIOSITY

LEADATTRACTION

TOOLS

AUTOMATEDQUALIFICATION

SYSTEM

APPLICATIONPROCESS

APPLICATIONAPPROVED

ENROLLMENTCONVERSATION

NEWCLIENT

FUTUREPROSPECT

LIST

BUILD, KNO

W,

LIKE, TRUS

T & DESIR

E

AUTHORITY

DIFFERENT

IATE

CONTROL

THE PROCESS

NOT A MATCHAT THIS TIME

APPLICATIONAPPROVED

Client Accelerator Formula™

LEVERAGEDDELIVERY SYSTEM

Page 27: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Why The Right Attraction Process Is Critical!

!➡ If you don’t speak to your prospects true needs then you won’t

be relevant and will not resonate."➡ You will waste time, money & energy if you attract the wrong

prospects."➡ You’ll miss opportunities if you repel the right prospects."➡ You will not “differentiate” and build the critical “know”, “like”

“trust” & “desire” with the wrong message or platform."➡ If you don’t “differentiate” and build the critical “know”, “like”

“trust” & “desire” you will have NO INFLUENCE.

Page 28: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Example‣ Nigel had a consulting business

that was suffering from low paying high maintenance clients syndrome."

‣ He was also working way too hard for what they paid him."

‣ He also had fear & limiting beliefs around charging higher fees as thought he may lose his existing clients.

Page 29: How To Quickly Attract High Value Clients And Create A Group Coaching Program

‣ I worked with Nigel to identify his ideal target audience."

‣ I then helped him position himself as an authority with this audience and believe in his true value so he could charge higher fees."

‣ I then helped him create an irresistible lead generation and sales funnel so he could enrol these ideal clients & referral partners.

Example

Page 30: How To Quickly Attract High Value Clients And Create A Group Coaching Program

‣ He then increased his fees by 1000% for the same effort on his part."

‣ He attracted stellar new, clients who were willing to pay these fees which gave him the credibility to attract more and create a snow ball effect."

‣ He then employed new virtual assistants so he could start living the dream life of owning a semi-automated business.

Example

Page 31: How To Quickly Attract High Value Clients And Create A Group Coaching Program

‣ He then created a new coaching product & sold one for $15,000 with 3 more in the pipeline."

‣ That’s $15,000 for one day’s work (and fun)."

‣ Using the new formula Nigel stop chasing prospects and actually turned it around and had them applying to work with him.

Example

Page 32: How To Quickly Attract High Value Clients And Create A Group Coaching Program

STEP 1: ATTRACT

Page 33: How To Quickly Attract High Value Clients And Create A Group Coaching Program

What Can You Do Today To Start Creating Your

Attraction System?

Page 34: How To Quickly Attract High Value Clients And Create A Group Coaching Program

STEP 2: GUIDE

Page 35: How To Quickly Attract High Value Clients And Create A Group Coaching Program

How To Guide Rather Than Sell

➡ Create AUTOMATED qualification system."➡ Have an enrolment conversation with successful applicants"➡ Now it’s time to get to know them further & listen to diagnose

what their problem is. "➡ It’s time to be of ultimate service & guide them into an action

taking position whatever that may be."➡ If they are a good fit then you and THEY will know and either way

can move forwards accordingly.

Page 36: How To Quickly Attract High Value Clients And Create A Group Coaching Program

www.findtheedge.com copyright 2014

ATTRACT GUIDE DELIVER

RESEARCHTOOLS

TARGETAUDIENCE

COMPELLINGPLATFORM

COMPELLINGMESSAGE

PAIN

PLEASURE

CURIOSITY

LEADATTRACTION

TOOLS

AUTOMATEDQUALIFICATION

SYSTEM

APPLICATIONPROCESS

APPLICATIONAPPROVED

ENROLLMENTCONVERSATION

NEWCLIENT

FUTUREPROSPECT

LIST

BUILD, KNO

W,

LIKE, TRUS

T & DESIR

E

AUTHORITY

DIFFERENT

IATE

CONTROL

THE PROCESS

NOT A MATCHAT THIS TIME

APPLICATIONAPPROVED

Client Accelerator Formula™

LEVERAGEDDELIVERY SYSTEM

Page 37: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Why Guide & Help Rather Than Sell?

➡ Our clients who complete Step 1 properly now enter what we call “The Influence Jet Stream”."

➡ This means you don’t need to be “salesy” or “inauthentic” because the know, like, trust & desire is already there and the pre-selling has been done."

➡ We call this part of the formula our “Silent Selling System”

Page 38: How To Quickly Attract High Value Clients And Create A Group Coaching Program

‣ Erika and Jenn have a mindfulness coaching business working with clients 1-on-1"

‣ They were looking for a way to enter the corporate world so they could massively increase their fees and work the 1-to-many strategy."

‣ They wanted to learn more about their target audience and also how they could attract, then engage and ultimately enrol the right decision makers

Example

Page 39: How To Quickly Attract High Value Clients And Create A Group Coaching Program

‣ They quickly got to work using the Market Research modules to identify their target audience."

‣ They instantly set up meetings with Corporate America and leant on the training and also the community for ideas on how to guide initial meetings without being “Salesy”."

‣ Within 4 weeks of joining the program they landed their first national client who booked them for 3 big team mindfulness training sessions.

Example

Page 40: How To Quickly Attract High Value Clients And Create A Group Coaching Program

STEP 2: GUIDE

Page 41: How To Quickly Attract High Value Clients And Create A Group Coaching Program

What Can You Start Doing Differently To Guide Rather Than Sell?

Page 42: How To Quickly Attract High Value Clients And Create A Group Coaching Program

STEP 3: DELIVER

Page 43: How To Quickly Attract High Value Clients And Create A Group Coaching Program

How To Leverage Your Delivery

➡ Package your existing knowledge into a simple, easy to follow system."➡ Create a group program (one-to-many)"➡ Have group Q & A calls each week where clients can get some more

personalised help from you to implement your training to get the results they need."

➡ Or clone yourself!

Page 44: How To Quickly Attract High Value Clients And Create A Group Coaching Program

www.findtheedge.com copyright 2014

ATTRACT GUIDE DELIVER

RESEARCHTOOLS

TARGETAUDIENCE

COMPELLINGPLATFORM

COMPELLINGMESSAGE

PAIN

PLEASURE

CURIOSITY

LEADATTRACTION

TOOLS

AUTOMATEDQUALIFICATION

SYSTEM

APPLICATIONPROCESS

APPLICATIONAPPROVED

ENROLLMENTCONVERSATION

NEWCLIENT

FUTUREPROSPECT

LIST

BUILD, KNO

W,

LIKE, TRUS

T & DESIR

E

AUTHORITY

DIFFERENT

IATE

CONTROL

THE PROCESS

NOT A MATCHAT THIS TIME

APPLICATIONAPPROVED

Client Accelerator Formula™

LEVERAGEDDELIVERY SYSTEM

Page 45: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Why Leverage Your Delivery

➡ One-on-one is way too time intensive and becoming wealthy working time for money can be difficult."

➡ It can wear you out and you can end up feeling BURNT OUT."➡ You will only grow your business by taking on more work."➡ When you create a group program you will no longer be charging for

time, you will be charging for a program.

Page 46: How To Quickly Attract High Value Clients And Create A Group Coaching Program

‣ Mark was working long hours servicing his 1-on-1 clients."

‣ Some of his clients were paying him late or not at all."

‣ Mark wanted more free time whilst still providing a great service and was interested in doing group coaching.

Example

Page 47: How To Quickly Attract High Value Clients And Create A Group Coaching Program

‣ I quickly helped him create a new group coaching product."

‣ I helped him position it properly in his marketplace."

‣ I then helped him systemise his business using my proprietary POAD™ Method which underlines the Client Accelerator™ Formula.

Example

Page 48: How To Quickly Attract High Value Clients And Create A Group Coaching Program

‣ Within 2 weeks he implemented the system & was enrolling his first clients into the program."

‣ Within 4 weeks he had a positive ROI on his investment."

‣ Within 6 weeks he had replaced his previous income by working 95% less hours and was looking to take his first vacation in 3 years!"

‣ His clients were happier than ever because they now had a whole community to lean on.

Example

Page 49: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Why Increase Your Prices?

➡ Leveraged delivery also means raising your prices. Your programs should be $2,000 - $10,000 to start with. "

➡ People want results so you will now be trading RESULTS FOR DOLLARS instead of time for dollars."

➡ What would the result you could deliver be worth to your clients?"➡ Low prices usually means low-end, low-committed yet high-

maintenance clients. You will now be attracting the opposite."➡ Higher prices will get more commitment from your clients, so they will

get better results and will be happier than ever. Testimonials will flood in!

Page 50: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Lets Do The Math(s)

➡ If you charged $500 per hour Mon-Fri, on an 8 hour day with no breaks or holidays you might just scrape 7 figures."

➡ If you charge $100 per hour you won’t come close."➡ If however you have a $6,000 program you would only need to attract

3.5 clients per week to hit 7 figures."➡ If your aim is 6 figures then you would only need to attract 3 clients

every 2 months!"➡ Also your time is highly leveraged because of the program.

Page 51: How To Quickly Attract High Value Clients And Create A Group Coaching Program

STEP 3: DELIVER

Page 52: How To Quickly Attract High Value Clients And Create A Group Coaching Program

What Can You Do To Start Leveraging Your Delivery?

Page 53: How To Quickly Attract High Value Clients And Create A Group Coaching Program

3. Major Areas Client Accelerator Formula Can Help Consultants or Coaches

1. Identifying & attracting IDEAL prospects."

2. Qualifying and guiding the right ones into highly profitable clients."

3. Creating a highly leveraged delivery system that creates happy clients & gives you huge amounts of freedom from your business.

Page 54: How To Quickly Attract High Value Clients And Create A Group Coaching Program

3. How To Quickly & Easily SYNC The Formula Into Your

BusinessAnd where to go for more help if you want it

Page 55: How To Quickly Attract High Value Clients And Create A Group Coaching Program

What’s Next For You?

Page 56: How To Quickly Attract High Value Clients And Create A Group Coaching Program

So

Page 57: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Exact System

Page 58: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Would You Like A Fully Client Accelerated

Business?

Page 59: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Would You Like Me To Help You? ?

Page 60: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Would You Like Me To Show You How To Package Your Service Into a $2,000 - $10,000 High End Program??

Page 61: How To Quickly Attract High Value Clients And Create A Group Coaching Program

For a LIMITED period I’m offering a complimentary

Business Accelerator Session

Go to: www.FindTheEdge.com/NextStep

Page 62: How To Quickly Attract High Value Clients And Create A Group Coaching Program

$995 - $0.00

Go to: www.FindTheEdge.com/NextStep

Page 63: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Business Accelerator Session"✓ This is NOT a sales call - it is a business health check."✓ We will help you orientate & discover where you are RIGHT NOW."✓ We will offer friendly perspective and help you diagnose exactly

what could be slowing your success & where your quick wins could be."

✓ Together we will decide your next steps & if you qualify to work with us we will let you know there and then."

✓ If you do then we will discuss your 90 DAY ACCELERATOR PLAN."✓ Either way you will come away with a clear vision of what to do

next.

Page 64: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Are You A Good Fit?

✓ Fully committed to seizing the GLORIOUS OPPORTUNITY right now."

✓ Want to create high end group program that sells for $thousands"

✓ Committed to helping your clients as well as making great money."

✓ Happy to follow step-by-step instructions and implement right away."

✓ Aiming for mid 5 to 6-figure months."✓ Fun to work with."✓ An action taker.

Page 65: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Apply For A Business Accelerator Session

Below

Go to: www.FindTheEdge.com/NextStep

Page 66: How To Quickly Attract High Value Clients And Create A Group Coaching Program

➡ Complete the short 5 minute application form"

➡ Once you complete the application – book a provisional time slot"

➡ We will then review your application"➡ If we think we can help then we will

confirm your time slot"➡ We will call and help you plan your next

steps."➡ TIME SENSITIVE - We have 12 slots this

week so if this is resonating BOOK NOW!

Here’s What Will Happen

Next

Page 67: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Would You Like To Be Next?"

Page 68: How To Quickly Attract High Value Clients And Create A Group Coaching Program

Apply For A Business Accelerator Session

Below

Go to: www.FindTheEdge.com/NextStep