How To Quickly Attract High Value Clients And Create A Group Coaching Program

Click here to load reader

  • date post

    23-Aug-2014
  • Category

    Marketing

  • view

    142.396
  • download

    7

Embed Size (px)

description

In this presentation Kenny Goodman reveals his Client Accelerator Formula so you can attract high value clients and leverage your service delivery so you can create more freedom from your business.

Transcript of How To Quickly Attract High Value Clients And Create A Group Coaching Program

  • Kenny Goodman !
  • How To Quickly Attract High Value Clients,
  • Earn 5-6 FIGURE PROFITS every Month,
  • Working Just 4 Hours Per Week
  • Without depending on time sucking One-on-One ! client work or being technically overwhelmed
  • Im going to teach you this by showing you
  • How I Grew My Consulting/Coaching Business By Over 1000% In Less Than 12 Months
  • And also reduced my weekly working hours ! from 72 hours p/w to just 4 hours p/w
  • WHO AM I? - Known as leading expert in high-value client attraction & lead generation - Started providing high-ticket service solutions in 2000 - Built 7 & 8 gure businesses - Sold 4 businesses - Been providing high-ticket ($2,000 - $12,000) coaching for last 6 years - Have developed a system that delivers piping hot leads every day
  • 1. The Glorious Opportunity That Awaits You & How To Maximise It Right Away ! 2. How To Systemise Your Business In 3 Simple Steps So You Can Leverage One-To-Many [Includes Powerful Case Study] ! 3. How To Quickly & Easily SYNC The Formula Into Your Business [And where to go for more help if you want it] Heres What Youll Learn Today
  • Why This Is Important To You NOW The timing of The Opportunity couldnt be better than it is right now and we dont know when it will arise again. Most client attraction stuff weve learned is TOTALLY WRONG. If you are just working 1-on-1 with clients you are probably trying to run in treacle. If you are trading time for money you could be killing your prot potential. THE CLIENT GAME HAS CHANGED.
  • CONFESSION Yes, I have an advantage & years of" experience so" it might be easier for me right now.
  • It wasnt always like this" I almost gave up!
  • I USED TO Have clients who would be either unreliable or high maintenance & expect the world." Lower my prices to attract more clients but this just spiralled into a Catch 22 situation." Understand high value solutions but had no idea how to create a one-to-many business.
  • Have a great service but couldnt seem to stand out and get my message out there." Have no solid dependable way of generating leads." Struggle to convert the few leads I was getting." Work 1-on-1, selling my time for money & feeling drained. I USED TO
  • The Right Way Decided to commit learning real client attraction not just gimmicks." Read almost every book on the planet about lead generation & client attraction." Found a coach/mentor who had at least 10 years experience ofine & online." Spent years developing my own 3-part CLIENT ACCELERATOR FORMULA specically for coaches & consultants.
  • 1. The Glorious Opportunity That Awaits You & How To Maximise It Right Away
  • THE GLORIOUS OPPORTUNITY Bull market = many premium clients. Prospects are overwhelmed & need help. Prospects want community (Group). People want RESULTS not time. Research & engage any audience instantly.
  • How To Embrace The Opportunity Use a system SPECIFICALLY designed for this opportunity
  • 2. The Simple Three-Step Client Accelerator Formula
  • STEP 1: ATTRACT STEP 2: GUIDE STEP 3: DELIVER
  • ATTRACT GUIDE DELIVER RESEARCH TOOLS TARGET AUDIENCE COMPELLING PLATFORM COMPELLING MESSAGE PAIN PLEASURE CURIOSITY LEAD ATTRACTION TOOLS AUTOMATED QUALIFICATION SYSTEM APPLICATION PROCESS APPLICATION APPROVED ENROLLMENT CONVERSATION NEW CLIENT FUTURE PROSPECT LIST BUILD, KNOW, LIKE, TRUST & DESIRE AUTHORITY DIFFERENTIATE CONTROL THE PROCESS NOT A MATCH AT THIS TIME APPLICATION APPROVED Client Accelerator Formula LEVERAGED DELIVERY SYSTEM ATTRACT GUIDE DELIVER RESEARCH TOOLS TARGET AUDIENCE COMPELLING PLATFORM COMPELLING MESSAGE PAIN PLEASURE CURIOSITY AUTOMATED QUALIFICATION SYSTEM APPLICATION PROCESS APPLICATION APPROVED ENROLLMENT CONVERSATION NEW CLIENT BUILD, KNOW, LIKE, TRUST & DESIRE AUTHORITY DIFFERENTIATE CONTROL THE PROCESS NOT A MATCH AT THIS TIME APPLICATION APPROVED Client Accelerator Formula LEVERAGED DELIVERY SYSTEM
  • STEP 1: ATTRACT
  • How To Attract UNDERSTAND your audiences - PAIN, PLEASURE, CURIOSITY - BuzzSumo.com etc." Use this information to create a COMPELLING MESSAGE." KNOW where your audience hang out." Display your compelling message - Facebook etc." Find a COMPELLING PLATFORM and add massive actionable value - Webinar, Video etc.
  • ATTRACT GUIDE DELIVER RESEARCH TOOLS TARGET AUDIENCE COMPELLING PLATFORM COMPELLING MESSAGE PAIN PLEASURE CURIOSITY LEAD ATTRACTION TOOLS AUTOMATED QUALIFICATION SYSTEM APPLICATION PROCESS APPLICATION APPROVED ENROLLMENT CONVERSATION NEW CLIENT FUTURE PROSPECT LIST BUILD, KNOW, LIKE, TRUST & DESIRE AUTHORITY DIFFERENTIATE CONTROL THE PROCESS NOT A MATCH AT THIS TIME APPLICATION APPROVED Client Accelerator Formula LEVERAGED DELIVERY SYSTEM
  • Why The Right Attraction Process Is Critical! ! If you dont speak to your prospects true needs then you wont be relevant and will not resonate." You will waste time, money & energy if you attract the wrong prospects." Youll miss opportunities if you repel the right prospects." You will not differentiate and build the critical know, like trust & desire with the wrong message or platform." If you dont differentiate and build the critical know, like trust & desire you will have NO INFLUENCE.
  • Example Nigel had a consulting business that was suffering from low paying high maintenance clients syndrome." He was also working way too hard for what they paid him." He also had fear & limiting beliefs around charging higher fees as thought he may lose his existing clients.
  • I worked with Nigel to identify his ideal target audience." I then helped him position himself as an authority with this audience and believe in his true value so he could charge higher fees." I then helped him create an irresistible lead generation and sales funnel so he could enrol these ideal clients & referral partners. Example
  • He then increased his fees by 1000% for the same effort on his part." He attracted stellar new, clients who were willing to pay these fees which gave him the credibility to attract more and create a snow ball effect." He then employed new virtual assistants so he could start living the dream life of owning a semi- automated business. Example
  • He then created a new coaching product & sold one for $15,000 with 3 more in the pipeline." Thats $15,000 for one days work (and fun)." Using the new formula Nigel stop chasing prospects and actually turned it around and had them applying to work with him. Example
  • STEP 1: ATTRACT
  • What Can You Do Today To Start Creating Your Attraction System?
  • STEP 2: GUIDE
  • How To Guide Rather Than Sell Create AUTOMATED qualication system." Have an enrolment conversation with successful applicants" Now its time to get to know them further & listen to diagnose what their problem is. " Its time to be of ultimate service & guide them into an action taking position whatever that may be." If they are a good t then you and THEY will know and either way can move forwards accordingly.
  • ATTRACT GUIDE DELIVER RESEARCH TOOLS TARGET AUDIENCE COMPELLING PLATFORM COMPELLING MESSAGE PAIN PLEASURE CURIOSITY LEAD ATTRACTION TOOLS AUTOMATED QUALIFICATION SYSTEM APPLICATION PROCESS APPLICATION APPROVED ENROLLMENT CONVERSATION NEW CLIENT FUTURE PROSPECT LIST BUILD, KNOW, LIKE, TRUST & DESIRE AUTHORITY DIFFERENTIATE CONTROL THE PROCESS NOT A MATCH AT THIS TIME APPLICATION APPROVED Client Accelerator Formula LEVERAGED DELIVERY SYSTEM
  • Why Guide & Help Rather Than Sell? Our clients who complete Step 1 properly now enter what we call The Inuence Jet Stream." This means you dont need to be salesy or ina