Post on 22-Jan-2018
2015WOMENA
WEBINAR OUTLINE
2016WOMENA
Introduction
Finding Investors & Funding Options
The Pitch
Applying to WOMENA for Investment
Speaking from Experience: Rami Salman from Wrappup
Q&A
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2016WOMENA #WomenaWebinar
If you have questions during the webinar, type them in the webinar browser or tweet them:
@Womenaco#WomenaWebinar
We’ll answer them during the Q&A session.
GOT QUESTIONS?
REVEAL YOURSELF!
2016WOMENA
Are you:• Entrepreneur• Student/Academic• Working professional• Investor• Curious bystander
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WHY THIS WEBINAR?
2016WOMENA
Over the past two years, WOMENA has reviewed over 800 startups and coached 32 founding teams to
pitch to our investors.
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2016WOMENA
ABOUT ME
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ABOUT WOMENAWOMENA is a GCC-based organization that contributes to economic growth in the MENA
region through investment, innovation and inclusion.
2016WOMENA
Our investment platform and membership directly invests and
facilitates the investment process from
start to finish for angel investors
Our education and workshopsassist aspiring angel investors and
entrepreneurs in learning about
investing and fundraising
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WOMENA PORTFOLIO
2016WOMENA
INVESTMENT PORTFOLIO
INVESTED $151,000
Digital health for frontier markets Convertible note
Invested with: Nest VC l Private Angels
INVESTED $30,000
A social network that connects buyers and sellers of secondhand goods
Convertible noteInvested with:
Turn8 l Silicon Oasis Founders
INVESTED $50,000
Smart voice recording to summarize meeting discussions and make meetings searchable
Convertible noteInvested with:
Arzan VC l Dubai Angels l Beco Capital l Silicon Oasis Founders
INVESTED $120,000
OfficeRock.com is a B2B e-commerce office supplies business
Convertible noteInvested with:
Jabbar Internet Group l Wamda l Private Angels
INVESTMENT PORTFOLIO
INVESTED $151,000
Digital health for frontier markets Convertible note
Invested with: Nest VC l Private Angels
INVESTED $30,000
A social network that connects buyers and sellers of secondhand goods
Convertible noteInvested with:
Turn8 l Silicon Oasis Founders
INVESTED $50,000
Smart voice recording to summarize meeting discussions and make meetings searchable
Convertible noteInvested with:
Arzan VC l Dubai Angels l Beco Capital l Silicon Oasis Founders
INVESTED $120,000
OfficeRock.com is a B2B e-commerce office supplies business
Convertible noteInvested with:
Jabbar Internet Group l Wamda l Private Angels
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FINDING INVESTORS
ARE YOU RAISING?
2016WOMENA
Click on the answer that applies:
Yes
No
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2016WOMENA #WomenaWebinar
FUNDING OPTIONS
BootstrappingFFF (Friends, Family, Fools) GrantsAccelerators and Incubators Angel Investors/GroupsVenture capital firms Private Equity Firms AcquisitionIPOs
FUNDING OPTIONS
2016WOMENA #WomenaWebinar
HOW DO YOU ENGAGE INVESTORS?
2016WOMENA
Advisors and mentors Visibility Warm intros Feeders Network effects Research
For a list of these entities in the MENA, check out WOMENA’s entrepreneur resources list here:
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WHAT DO INVESTORS LOOK FOR?
2016WOMENA #WomenaWebinar
TeamMarketTractionGo-To-Market Strategy ProductCompetitive Advantage FinancialsExit StrategyTerms
How To Pitch To Investors
WebinarAugust 17th, 2016
2016WOMENA
THE PITCH
A GREAT PITCH DECK SHOULD BE
2016WOMENA
Simple
Relatable
Visual
Utilizing storytelling and suspense
Following the agreed-upon structure
Suited to the allotted time
Adapted to your audience
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INTRODUCTION
An elevator pitch which sums up what your company does in one or two sentences
The cover slide should containYour logoYour taglineDate created
2016WOMENA #WomenaWebinar
MARKET OPPORTUNITY SLIDE
Define target customer
Define addressable market
Define projected growth
Give sources
2016WOMENA #WomenaWebinar
MARKET PROBLEM SLIDE
Explain shortcomings of current solutions
Define the customer need you are fulfilling
Elaborate on why customers need you
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YOUR SOLUTION SLIDE
What is it?
What’s the underlying magic?
Why is it special?
How does it work?
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BUSINESS MODEL SLIDE
Show current and future revenue streams
Identify key revenue drivers
Identify primary costs
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GO-TO-MARKET STRATEGY SLIDE
Define how you intend to reach customers
Repeat your USP
2016WOMENA #WomenaWebinar
COMPETITION SLIDE
Show who exists now
Show your competitive advantages
Best displayed in table or visual format
2016WOMENA #WomenaWebinar
TEAM SLIDE
Show team members, titles, experience and education
Explain why you are best for the job
2016WOMENA #WomenaWebinar
FINANCIALS SLIDE
Table format
Revenues, expenses, and net for previous year, if applicable
Revenue, expenses, and net for following three years
Share burn rate
Elaborate on milestones
2016WOMENA #WomenaWebinar
FINANCIALS SLIDE
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FUNDING SLIDE
Share previous funding details
Explain what is needed
Share terms
Ask for money!
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CLOSING SLIDE
Company logo
Date created
Company contact information
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2016WOMENA
Applying to WOMENA for Investment
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ANGEL INVESTMENT PROCESS
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WOMENA INVESTMENT CRITERIA
2016WOMENA
MENA-based companies that are raising $150,000 – $750,000 USD
Highly scalable, innovative, solving a big problem in an underserved market, and offering an exceptional return on investment, at least ten times within five years
Companies that have a clear go-to-market strategy, significant traction, value proposition with customer validation and are not in the idea stage,
Companies that are registered in the British Virgin Islands, the Cayman Islands or Delaware.
Female or male-founded companies may apply—we are not gender biased!
For our full investment criteria, click here:
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Q&A WITH RAMI SALMAN
FOUNDER AND CEO OF
WRAPPUP
2015WOMENA
SAMPLE PITCH
2016WOMENA
You can watch Wrappup’s pitch here: (From 4:07 - 7:12)
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Q&A
2016WOMENA
Type your questions in the webinar browser or tweet them:@Womenaco
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#WomenaWebinar
2016WOMENA
August 2016
contact@womena.co
971 4 557 8943