How to Pick a

Color SchemeFor Your Infographic

There are literally an number of colorsin the world.infinite

There are literally an number of colorsin the world.infinite

Which should you choosefor your infographic?

One thing's for sure:

One thing's for sure:Selecting the right colorscheme can theeffectiveness of yourmessage.

enhance

It can bechallenging,definitely

So here's some help.

But before we start, hereare some ground rules:

But before we start, hereare some ground rules:

1 Stick to 2 main colors, and donot use more than 4 colours.

But before we start, hereare some ground rules:

1 Stick to 2 main colors, and donot use more than 4 colours.

2 Pick only 1 or 2 main colors —the rest should becomplementary colors.

But before we start, hereare some ground rules:

1 Stick to 2 main colors, and donot use more than 4 colours.

2 Pick only 1 or 2 main colors —the rest should becomplementary colors.

3 Use shades rather than addmore colors.

Ready?Let's go.

Stick toyour brand.1

Stick toyour brand.1

Use the color(s) stated in yourcompany’s brand guidelines as the

primary color to hunt forcomplementary colors.

Let's use Coca Colaas an example.

Let's use Coca Colaas an example.

Lots ofred here.

Lots ofred here.

Makes sense to picksome shades andcomplementing

colors to go with it.

The result:

Follow yourcontent.2

Follow yourcontent.

Base your colors on the subject-matter(s) of your infographic.

2

So if your infographic isabout coffee...

So if your infographic isabout coffee...

So if your infographic isabout coffee...

Try using colors related tocoffee!

By pickingout the colors

of differentcoffees, milk,water, foam,

andchocolate, we

made this

You can find preset colorschemes on Adobe Color CC

(it's free).

Let theseasonsguide you.

3

Let theseasonsguide you.

3

Holidays

Let theseasonsguide you.

3

Holidays SeasonsOR

In particular, most holidaysare associated with certaincolors.

Make the most of that!

Here's a handy guide to start you off:

Here's a handy guide to start you off:

Grab thefull imagehere!

To summarize:

- Follow the color(s) of your companybranding guidelines

- Let your content decide the colors

- Go with the colors of the four seasons orfestive seasons

Ready to takethe next step?

Check out our PDF,5 Real Life Examples of How to Pick aColor Scheme For Your InfographicDownload it here:http://bit.ly/1WKolFX