How to organisse blogger trips. TBex Europe 2012

Post on 17-Jan-2015

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Ponencia impartida en el evento internacional de bloggers turisticos TBex Europa 2012. Claves a tener en cuenta en la organización de blogtrips

Transcript of How to organisse blogger trips. TBex Europe 2012

How to Organize

Blogger Trips@joantxo

@joantxo

5

Display

7

http://www.newmediatrendwatch.com/statistics

Traditional equation

DMO

Trade

Mediaearn

buy

tourist

market+ =

But is this THE new equation ?

DMO

Blogger¿tourist

market?+ =

Audience

“Times and conditions change

so rapidly that we must keep

our aim constantly focused on

the future.” Walt Disney

think tank

travel