How To Mobilize Your Blog #TypeACon

Post on 11-May-2015

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Presentation for #TypeACon geared toward bloggers and content producers regarding making sure your blog is mobile-accessible, mobile apps, mobile stats, mobile advertising, marketing your blog via mobile, and using QR codes. Presented by Aliza Sherman @alizasherman & Shelly Kramer @shellykramer.

Transcript of How To Mobilize Your Blog #TypeACon

Mobilize Your Site

Predicting the future...

MiBuys, May 2010 !

We Love Mobile.

93% of women surveyed feel they would be lost ���without their mobile device.

It’s not just smartphones...

It’s tablets, too.

What are you waiting for?

What is your mobile audience doing?

1. Be practical. 2. Consider your goals. 3. Know your audience. 4. Don’t guess. Stats matter.

Is your site mobile-ready?

Your Site ...

On Wordpress

On Blogger

On Typepad

On a custom CMS

On a bad trip ….

Make a mobile-friendly site

Outerwoven

Mobify

Danger, Danger Will Robinson!

•  Every mobile browser renders differently. •  Page should expand to 100% width. •  Provide exit from mobile site

to full website.

•  Make the content readable. •  Clear the clutter: sidebars &

drop down navigation are annoying.

•  Make it easy: to take action, to buy product.

Make a mobile blog app

Outerwoven

Red Foundry

Your Stats Are Your Roadmap

Your Stats Are Your Roadmap

The new mobile “blogging”

The new mobile “blogging”

The new mobile “blogging”

Mobile Marketing

Mobile Ads

Inneractive

iAd

Mobile Ad Real Estate

QR codes

QR code promo items

Please don’t waste my time …

1. Examine the destination. 2. Encourage measurable actions. 3. Enhance the experience.

Aliza Sherman SheKnowsSocial.com @alizasherman

Shelly Kramer V3im.com @shellykramer