How to manage your social media content strategy, presented by Natanya Anderson

SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014

How to manage your socialmedia content strategy

NATANYA ANDERSONWHOLE FOODS MARKET

@natanyap #BrandsOnlySummit

How To Manage Your Social Media Content Strategy

Natanya Anderson

Director, Social Media

Whole Foods Market

It’s a Virtuous Cycle

Know Your Community

Dig Into Business Initiatives

Build a Storytelling

Survey the Entire

Landscape

Optimize

Community: Audience +

‘Graphics

Interests

Channel Mores

Loves & Hates

Learned Behaviors

Community

Why Do People Share?

At its heart, community is about sharing

Source: NY Times Psychology of Sharing report

@natanyap #BrandsOnlySummit @natanyap #BrandsOnlySummit

Business Initiatives: Prospect for Gold

• What internal partners focus on – “Speeds and feeds” – Proof points – Characteristics – Sales goals

• Dig deeper on – Customer needs a product or service supports – What will get customers excited – What gets internal teams excited – How a product helps/inspires/celebrates customers

Storytelling: Find the Sweet Spot

Source: Augie Ray, experiencetheblog.com, Stop Social Media Marketing, October 7, 2014

Integrate, Integrate, Integrate!

Shared customer

experience Social

Channels

Website Mobile Apps

eCommerce

Create a Conversation

Inherent Invited Incentivized

• Comments • Shares • Reviews

• Re-posts • Celebrations • Chats

• Contests • Ambassadors • Influencers

Landscape: Think Deep and Wide

Optimize: Channel Tweaks

Optimize: Topic Tweaks

A Virtuous Path

Know Your Community

Dig Into Business Initiatives

Build a Storytelling

Survey the Entire

Landscape Optimize

Thank You

@natanyap

Learn more about past andupcoming events

SOCIALMEDIA.ORG/EVENTS

SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014

How to manage your social media content strategy, presented by Natanya Anderson

Social Media

Transcript of How to manage your social media content strategy, presented by Natanya Anderson

Measure it –Manage it Metering – a ‘smart’ idea Eric Anderson, Siemens

Paul Anderson Gram Commercial A/S Paul Anderson. .

INDEX OF OWNERS - Porter CountyAnderson, Malcom Anderson, Martha Anderson, Martha Anderson 1 Martha Anderson, Nelson Anderson, Reginald Anderson, Richard Anderson, Richard J. 44 Anderson,

Operating Systems: Principles and Practice...Operating Systems: Principles and Practice Tom Anderson. Main Points • Operating system definition – Software to manage a computer’s

© Siemens AG, 2009 All Rights Reserved Measure it –Manage it Metering – a ‘smart’ idea Eric Anderson, Siemens EDA Business Forum 2 nd November 2010.

Article Title: Homesteading in the 1880’s: The Anderson … · Anderson Carlson, Andrew Solomon Anderson, Oscar Anderson, Anna Anderson, August Anderson, Charles Anderson, John

Participating Provider DirectoryAnderson, Benjamin R 85 Anderson, John H 53 Anderson, Laura Sprague 53 Anderson, Sarah W 44 Anderson, Theodore B 55, 65 Anderson, Ula R 33 Andersson-Reichert,

D ©Copyright 2013 FCHC Death Index All Rights … · Anderson 1920 Anderson Muriel Phyllis 1922 Anderson 1870 Anderson O 1876 Anderson Olaf 1890 Anderson Ole 1872 Anderson Ole 1919

LastName FirstName ALCORN JEFFREY ALLAN DEBORAH ALMY DIANA … · almy diana alvarado arthur anderson arminda anderson douglas anderson john d. anderson michael anderson vernice andrews

Natanya Maio October 7, 2011Most often, pediatric cardiac arrests are asphyxial, a result of progressive respiratory failure or shock. Respiratory failure: inadequate ventilation or

Brittney Goldberg Caitlin Anderson Lincoln Anderson Patty Anderson.

Estimating Future Floods to Manage Flood Risk Michael Anderson California State Climatologist Extreme Precipitation Symposium 2012.

Elmer Joseph Anderson & Erma P Gordon Anderson

Pinning for fun and profit, presented by Natanya Anderson

BlogWell Bay Area Social Media Case Study: Whole Foods Market, presented by Natanya Anderson

Practical Strategies and Tactics to Manage Rising Rx Costs · Practical Strategies and Tactics to Manage Rising Rx Costs Presented by: Alex Johnson . Brian Anderson , MBA . September

Practical Strategies and Tactics to Manage Rising Rx Costsehci.org/wp-content/uploads/2016/03/Anderson-Cannon-EHCI-2016... · Practical Strategies and Tactics to Manage Rising Rx

· Mary Demoran Elizabeth Anderson and William Sinclair John Anderson and Mary Desmarais Thomas Anderson and Catherine Landry Elizabeth Anderson James Anderson and Jane Truthwaite

Anderson Fittings | Anderson Copper & Brass LLC

Axel Anderson Informational Interview Project. Altegris Alternative Investments Private Accounts Corporate Accounts Manage 3.36 billion in client assets.