How To

Make IdeasStick

6 Key Points to Make Ideas Memorable

6 Key Points to Make Ideas Memorable

Simple

Unexpected

Concrete

Credible

Emotional

Tell StoriesTell Stories

About the Author

Pek Pongpaet is a Chicago based

developer, designer, entrepreneur, and martial artist.

blog.pekpongpaet.com

Source

Made to Stick - Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath