Make your presentations stick (3)

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Make Your Presentation Stick (3) The Art of Story Telling! Tell stories in a way that are persuasive, memorable, & inspiring Reach the hearts & minds of the audience though well crafted story telling “The shortest distance between two people is a story.” Terence Gargiulo

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In this third tutorial we take a look at another technique to connect with the audience, through carefully crafted story telling.

Transcript of Make your presentations stick (3)

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Once Upon A Time……. Story telling has been around since the

beginning of time It’s a natural communication method that

we first experience as infants. Parents build their emotional bonds through story telling.

Social & education systems embed moral & ethical messages through carefully crafted story telling & characters, e.g:Little Red Riding Hood, Don Quixote, Jane Eyre, Sherlock Holmes, Robin Hood, etc

In the 21st Century of digital media dominance, individuals are switching to digital media to convey their stories, e.g; You Tube (the leading short-subject digital story teller)

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Stories at Work, Stories that Work! Stories work for leaders as an effective communication &

engagement technique for 3 key reasons: 1. Stories convey emotion effectively and emotion

merged with a strong idea is persuasive. We remember what we feel, so our emotions inspire us to take action.

2. Stories are concrete & transport us to a place in time where we can see the events recalled in our mind’s eye. This makes stories powerful memory aids.

3. Stories represent a pull strategy, unlike the push strategy we use when we argue a point. Stories engage listeners, pulling them towards agreement & persuasion, rather than imposing opinion, ie; pushing them to resist

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The Corporate Perspective Of Story Telling Stories are part & parcel of successful

business cultures, e.g: 3M thrives on its reputation as an innovative company & the well known story of how Post It Notes came about, serves as an eternal eulogy

Successful business leaders use storytelling as their hallmark, e.g; Warren Buffet

Successful commentators engage with their audiences through their anecdotal stories

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3 Strategies for Powerful Story Telling

Special

Succinct

Successful

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1. Special: Anchor It

Start your story by putting it in a time & place zone:

E.g. ‘ Last summer, in Alexandria…’ ‘Just after Prince William & Kate’s wedding….’‘1 year after I left university & travelled to the US…..’‘Do you remember the London Olympics? Well, it was then ….’

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AlliterationUse alliterative phrases, to keep audience attention & aid retention e.g.: Success Stories Eager Editors Larger than LifePowerful Presentations Magnificent Metaphors

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Personalise Make your story about them, not you, help the audience to see themselves in the storyAdapt your story details so it

resonates with the audience’s experiences & values

Choose vivid & relatable examplesRelive it as you tell it – put passion in

your voice as your story unfolds; make it seem spontaneous to catch the audience curiosity

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2. Succinct: Trim the FatDon’t get caught up in too much

detail, the audience will switch off

Keep it short, corporate life is about fast things first

Portion control the contents, don’t overload listeners, break your story contents into ‘manageable chunks’ & skillfully feed it in.

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The Power of 3 Arrange the details in triplets. Our

brains process information more efficiently in groups of 3.

e.g. • Television: BBC, ITV, MBC, CNN• Business: CEO, CFO; MBO; GDP,

GNP, WWW• Science: Liquid, Solid or Gas Animal

Vegetable or Mineral• Government & Law: IRS, FBI, CID,

Dial 999 or 911,

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3. Successful Stories Link your story to a concrete

outcome or result Create a ‘feel good’ factor Make sure the underpinning

message is full of optimism & hope

Keep it authentic, your audience will love you for it

End on a positive note on every occasion, your audience will remember you for it

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SummaryWhy:

Use:

How:

• To build & maintain rapport• To create authenticity & uniqueness• To communicate a meaningful &

persuasive message

• A 3 step approach: Special, Succinct & Successful

• Anchor it; Alliterate; Personalise it; Trim the Fat; Triplets; Say Successful Stories

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Hope you found this slideshow informative

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