Rebekah Radice Mike Allton, The Social Media Hat@RebekahRadic

e@mike_allton

#VIRALWEBINAR

YOU’RE IN THE RIGHT PLACE IF YOU WANT TO LEARN...

• How to Promote Your Content for Maximum Exposure

• How to Choose the Right Channels for Social Promotion

• Get the Most Out of Each Piece of Content

• How to Optimize Your Content

PLUS, Stick Around Until the End...

For a FREE surprise and an offer you can’t refuse!

How do top bloggers consistently drive traffic

to1.Social Media (94%)

2.SEO (50.8%)3.Email (34.5%)  

Their posts

1. Begin With the End in MindA well thought-out plan before you write your post will save you tons of time in the future.

A well thought-out plan before you write your post will save

you tons of time in the future.

Preparation:Make sure that your blog, and each individual

article, is ideally suited to be

promoted and shared.

Social Media:

Understand the principles behind social

networking and how that

applies to blog promotion, as

well as the tools and platforms involved.

Email:Develop an

engaged subscriber

community who remains

interested in reading your

latest articles.

Monitoring & Optimization:

Pay attention to the long-term

performance of individual articles

and look for opportunities to

improve and leverage that performance.

What to consider before writing a blog post:What platforms you’ll

be using to promote your blog postWhat image sizes you’ll need to promote your blogWriting a short text to serve as the blog summaryDetermine what tools you will use to promote the post

2. Republish Blog PostsSyndicating your previously published content is a good idea if your main goal is maximum

coverage, and not ranking or indexation.

When publishing to content

syndication sites, it’s a good idea to

link to the originally

published post.

Publish to:Linkedin

Medium

TRIBERR

Facebook Notes

BEWARE!Know the

audience and expectations. e.g. LinkedIn expects

new, original content.

The majority of your posts should

be unique.

Experiment!Start with

LinkedIn for syndication to see all of posts side-

by-side and gauge

engagement.

Best Practices:Include links to your own site and articlesAdd UTM parameters within a shortened link so  you can clearly track traffic Publish different types of content to get a better sense of what’s workingSet up a Google Sheet to compare performance across all platforms simultaneously

3. Create a Strategic Posting Schedule

Post 2 types of content:Engaging posts

Links to your website

If you want your blog posts to get seen you have to share them alongside engaging

content

Engaging posts

Text updates (questions, fill-in-the-blanks, etc.), photos (memes, caption contests,

etc.), and 3rd-party links.

Links to your website

Your blog posts and other types of content from

your site, such as infographics,

ebooks, landing pages for products,

promotional videos, etc.

IMPORTANT!Share an Image first and include the link to your content in the description.

The key is to start your post with an image first - you

don’t want to share a link

preview.

4. Influencer OutreachInfluencers are one of the most powerful marketing weapon you’ll ever wield.

By joining forces with an

influencer, someone with similar goal to yours, you gain

their reach, which you can leverage to promote your

blog post.

Tip 1: Find influencers who have the right balance of reach and engagement

Tip 2: Run a referral and affiliate program

Tip 3: Offer incentives and rewards

5. Paid Promotion

Facebook AdsA great way to

get your post in front of a huge

audience

The key is to target theright users

Target specific interests

Target interests related to your industry/blog

topic, so your ad gets seen by

those who are most interested in your content.

6. Network Specific Promotion

Twitter CardsWith Twitter Cards, you can attach rich photos, videos and media experience to Tweets and drive traffic to your website.

Add a few lines of HTML to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet

Pinterest Article CardsCan dramatically improve the interest and click-through rate on your article pins.The Article Cards on Pinterest include the Title, author's name, description and story link, right on the pin.

ClickTo Tweet (CTT)Embed a call-to-tweet in your blog post and make it easier for the reader to share your blog on Twitter.

Instagram StoriesInstagram’s snapchat-like feature can be leveraged to highlight your blog post for 24h. Share a photo or video to tease your blog post.

7. Know Your Tools

Agora PulseBroadcast and schedule blog shares Monitor results and listen in on the conversation around your blog

Post PlannerSchedule out your blog post to post at the optimal timeSet the post to recycle to keep it repostingUse Post Planner to find other engaging content to mix in with your blog posts

Simply Measured

Get a complete social analysis of how your posts are doing

8. Plan AheadSyndicating your previously published content is a good idea if your main goal is maximum

coverage, and not ranking or indexation.

Promotion should continue in G+ communities, Facebook groups, LinkedIn groups.

Share to communities:Facebook GroupsG+ Communities

LinkedIn Groups

Share posts to Groups that you’re a member of, but only if the post topic relates to the Group topic.

IF sharing links is permissible by the Group Make sure that

you're sharing content appropriate for each GroupTweak your introduction to customize for each platform Ask a question or start a debate

Other Places to Share• StumbleUpon

• BizSugar• Blog Engage• TribePro• GrowthHackers.com• Inbound.org• SocialBuzzClub.com• JustRetweet• Empire Avenue

9. Use Live StreamingPromote your new blog post and discuss a few key takeaways.

Connect with viewers after the shooting is over.

Share video to other social networks and embed in the blog post.

10. GET INTERACTIVEFind time to interact with your audience and build relationships with your readers, customers, and

colleagues.

Let your readers feel a genuine personal connection with your brand.

ACTION PLAN:1.BEGIN WITH

THE END IN MIND

2.PUT A PROMOTIONAL STRATEGY IN PLACE

3.FIND THE RIGHT TOOLS

4.AUTOMATE WHAT YOU CAN

Find plan post