How To Create and Promote Your Blog
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Transcript of How To Create and Promote Your Blog
How To Create & Promote Your Blog
Blogging Success Using Word of Mouth Techniques
WordCamp, Bitches!
October 13, 2012The ‘Ville
1. Giving People A Reason To Talk About Your Stuff
2. Making It Easier For That Conversation To Take Place
Word of Mouth
Image: Senai Aksoy on Shutterstock.com
Five Rules of WOM
‣Be Interesting
‣Make It Easy
‣Make People Happy
‣Earn Trust & Respect
What’s The Strategy For A Blog?
Image: Luis Francisco Cordero on Shutterstock.com
TThe Five T’s
‣Talkers Who will tell their friends about you?
‣Topics What will they talk about?
‣ToolsHow can you help the message travel?
‣Talking Part How should you join the conversation?
‣Tracking What are people saying about you?
Talkers
‣Who will tell their friends about you?
Industry
Leaders
Clients/
Partners
Industry
Peers
Early Follow
ers
Can You
Guess?
Topics
‣What will they talk about?
HelpfulIdeas
Thought Leadership
Entertainment Stir Stuff Up
Topics
‣What will they talk about?
HelpfulIdeas
Facebook Group & Brand Page Best Practices
Five Little-Known Tax Deductions For
Small Businesses
Top 10 New Homeowner Lawn Care Mistakes
Easy Pre-Treatments For Cleaner Clothes
Topics
‣What will they talk about?
Thought Leadership
What is the ROI for Social Media?
How The FDA’s Pharma Policies Are
Killing Customer Choice
Clean Living Beyond The Home: A Call To
Action For Hoteliers
The Myths Of Batted Ball Injuries
Topics
‣What will they talk about?
Entertainment
How To Piss People Off & Make Them
Love You For It
TV Commercial Shoot Bloopers
The UPS Truck Packing Challenge
Six Industry Twitter Users That Make Us
Learn & Laugh
Topics
‣What will they talk about?
Stir Stuff Up
Why Social Media Purists Won’t Last
Three Reasons J.D. Power Is Wrong About Our Competition
Why Our Industry Should Support Health Care Reform
Hybrid Cars Are Bull$#!T
Tools
‣How can you help that message travel?
Don’t settle for mediocre content
Drive engagement
Make sharing easy
Shine the spot light on your readers
Incentivize pass alongs
Talking
‣How should you join the conversation?
Tracking
‣What are people saying about you?
Google Alerts (RSS)
Twitter Search (RSS)
SocialMention.com
ViralHeat.com
Paid Solutions
Search for more than your name
Distilling It Down
Your Content Is Your Product
Make It About The Audience
Give Them Awesomeness
Get In Front Of Those Who Will Share Your Content
Make It Easy For People To Tell Others (Tools & Content)
Listen To Your Audience
Respond To Everything
What Can Happen
What Can Happen
What Can Happen
What Can Happen
Let’s Connect
socialmediaexplorer.com
@JasonFalls
Damn Handsome
Strategy & Execution
GoToExplore.co
The Conversation Report
@JasonFalls