Post on 14-Apr-2017
The customer has a need
They search for potential solutions
They investigate a
range of sellers for these solutions
They create a shortlist of
possible sellers
They make a choice and
purchase the solution
The Typical Customer Buying Cycle
The customer has a need
They search for potential solutions
They investigate a
range of sellers for these solutions
They create a shortlist of
possible sellers
They make a choice and
purchase the solution
Stage 1
The customer has a need
The Content:- Tell a story to create a
need- Direct them towards
your business- How your service or
product helps with their need
Stage 1
The customer has a need
They search for potential solutions
They investigate a
range of sellers for these solutions
They create a shortlist of
possible sellers
They make a choice and
purchase the solution
Stage 2
They search for potential solutions
The Content:- Whitepapers and
research- Inform them of the
benefits of your product or service
- Case studies and tutorials
Stage 2
The customer has a need
They search for potential solutions
They investigate a
range of sellers for these solutions
They create a shortlist of
possible sellers
They make a choice and
purchase the solution
Stage 3
They investigate a range of sellers for
these solutions
The Content:- Peer reviews
- Customer feedback
- Answers to the FAQs of buyers
Stage 3
The customer has a need
They search for potential solutions
They investigate a
range of sellers for these solutions
They create a shortlist of
possible sellers
They make a choice and
purchase the solution
Stage 4
They create a shortlist of possible
sellers
The Content:- Customer reviews
- Inform them of any awards or
recommendations- Customer support
and FAQs
Stage 4
The customer has a need
They search for potential solutions
They investigate a
range of sellers for these solutions
They create a shortlist of
possible sellers
They make a choice and
purchase the solution
Stage 5
They make a choice and purchase the solution
The Content:- Follow up emails
- Customer support-Information on new
releases and how to get the most out of your
product or service
Stage 5
If You Want to Create Winning Content
Make sure you understandThe process your customers
Go through when Buying your
product or service
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