How to Increase Client Press Coverage with MonitoringDec. 22nd, 2015 — 2PM

(EST)

Maxxie GoldsteinCEO & Co-Founder @ MEYVYN

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1.What is Monitoring?

2.Monitoring Clients

3.Monitoring Relevant

Events

4.Monitoring Competitors

5.Monitoring Hashtags

6.How MEYVYN Uses

Mention

Agenda

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●Track keywords and analyze them afterwards

●Specifically media monitoring with Mention

What is Monitoring?

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Why should I monitor clients? ●Track coverage that’s getting picked up

●Backlog of everyone who’s spoken about client

●Find most engaged influencers

Monitoring Clients:

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How does that help me get more press? ●Know who to follow up with

●Identify outlets for future campaigns

Monitoring Clients:

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How do I find relevant events?●Google Search Your Client’s Industry + :

○Conventions

○Events

○Shows

Monitoring Relevant Events:

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Why should I monitor relevant events?●Know who’s talking about your industry

●Know who/what they’re talking about

Monitoring Relevant Events:

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How does that help me get more press? ●Find new journalists, bloggers, and influencers who attend

Monitoring Relevant Events:

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How do I find competitors?●Researching Your Client’s Industry

●Hoovers

●CrunchBase

Monitoring Competitors:

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Why should I monitor competitors? ●What type of content works for them

●Who’s talking about competitors and not your client

Monitoring Competitors:

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How does that help me get more press? ●Pitch your client to outlets that don’t cover you

Monitoring Competitors:

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How do I find relevant hashtags?●Platforms Hashtagify & RiteTag

●Monitoring your client/industry

Monitoring Hashtags:

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Why should I monitor hashtags? ●Identify what relevant outlets that talk about industry

●See who’s influential within the industry

Monitoring Hashtags:

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How does that help me get more press? ●Identify what relevant press/blogs are talking about

industry and find new bloggers

Monitoring Hashtags:

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How MEYVYN Uses Mention

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Questions?

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Thank you!

Keep in Touch:michael@mention.com michaelillas

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