How to Increase Client Press Coverage with Monitoring
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How to Increase Client Press Coverage with Monitoring Dec. 22nd, 2015 — 2PM (EST)
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Transcript of How to Increase Client Press Coverage with Monitoring
How to Increase Client Press Coverage with MonitoringDec. 22nd, 2015 — 2PM
(EST)
Maxxie GoldsteinCEO & Co-Founder @ MEYVYN
Get in touch anytime: MaxxieGoldstein
Welcome!
Don’t be shy:Tweet along with us!
#MentionWebinar
1.What is Monitoring?
2.Monitoring Clients
3.Monitoring Relevant
Events
4.Monitoring Competitors
5.Monitoring Hashtags
6.How MEYVYN Uses
Mention
Agenda
Tweet along: #MentionWebinar
●Track keywords and analyze them afterwards
●Specifically media monitoring with Mention
What is Monitoring?
Tweet along: #MentionWebinar
Why should I monitor clients? ●Track coverage that’s getting picked up
●Backlog of everyone who’s spoken about client
●Find most engaged influencers
Monitoring Clients:
Tweet along: #MentionWebinar
How does that help me get more press? ●Know who to follow up with
●Identify outlets for future campaigns
Monitoring Clients:
Tweet along: #MentionWebinar
How do I find relevant events?●Google Search Your Client’s Industry + :
○Conventions
○Events
○Shows
Monitoring Relevant Events:
Tweet along: #MentionWebinar
Why should I monitor relevant events?●Know who’s talking about your industry
●Know who/what they’re talking about
Monitoring Relevant Events:
Tweet along: #MentionWebinar
How does that help me get more press? ●Find new journalists, bloggers, and influencers who attend
Monitoring Relevant Events:
Tweet along: #MentionWebinar
How do I find competitors?●Researching Your Client’s Industry
●Hoovers
●CrunchBase
Monitoring Competitors:
Tweet along: #MentionWebinar
Why should I monitor competitors? ●What type of content works for them
●Who’s talking about competitors and not your client
Monitoring Competitors:
Tweet along: #MentionWebinar
How does that help me get more press? ●Pitch your client to outlets that don’t cover you
Monitoring Competitors:
Tweet along: #MentionWebinar
How do I find relevant hashtags?●Platforms Hashtagify & RiteTag
●Monitoring your client/industry
Monitoring Hashtags:
Tweet along: #MentionWebinar
Why should I monitor hashtags? ●Identify what relevant outlets that talk about industry
●See who’s influential within the industry
Monitoring Hashtags:
Tweet along: #MentionWebinar
How does that help me get more press? ●Identify what relevant press/blogs are talking about
industry and find new bloggers
Monitoring Hashtags:
Tweet along: #MentionWebinar
How MEYVYN Uses Mention
Tweet along: #MentionWebinar
Questions?
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