Post on 13-Apr-2017
Nate Riggs, CEONR Media Groupnate@nrmedia.biz614-348-2646
INBOUND HABITSHow to Get SHARPER Results from Marketing & Sales
“Content is king”
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Who was the first person to say it?
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@juntajoe
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“Content is King” was the title of an article published by Bill Gates on the Microsoft blog in 1996...
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@nateriggs
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Television viewing has been
on a steady decline since 2008.
Source: Nielsen Ratings / BI Intelligence: The Future of Digital 2014 @nateriggs | #DoYoLive
Source: cbsnews.com - Pope Francis in New York @nateriggs | #DoYoLive
Image Credit: Luca Bruno / Associated Press
St. Peter's Basilica: 2005St. Peter's Basilica: 2013
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Source: ComScore Mobile Lens 2014
U.S. mobile market penetration was 77.1% as of July 2015.
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As of January 2016, 60% of The Top
Smartphone Apps were owned by
Facebook and Google
Source: comScore: The Mobile Lens January 2014 @nateriggs
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@nateriggs@nateriggs@nateriggs | #DoYoLive
Source: Pacific Crest September 2015
@nateriggs
Source: Pacific Crest September 2015
@nateriggs
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Source: Pacific Crest September 2015
@nateriggs
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@nateriggs | #DoYoLive
Source: Pacific Crest September 2015
@nateriggs
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Source: Pacific Crest September 2015
@nateriggs
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SearchRide the long tail.
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@nateriggs
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@nateriggs
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@nateriggs
Hyper Relevance Right person. Right content. Right time.
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Customer PersonasSemi-fictional representations of your ideal customers, based on data, insights and educated speculation about their demographics, behavior, motivations and goals.
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I need to understand my problem.
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I want to understand what my problem is.
I want to understand how to solve my problem
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I need to understand my problem.
I need to understand how to solve my problem
I want to understand who can help me solve my problem.
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AnswersAsk, listen and help.
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bit.ly/content-activation
Source: NR Media Group - Columbus HubSpot User Group @nateriggs | #DoYoLive
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Reach Grow the TOFU.
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Top of Funnel (TOFU)
Middle of Funnel(MOFU)
Bottom of Funnel(BOFU)
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Top of Funnel (TOFU)
Middle of Funnel(MOFU)
Bottom of Funnel(BOFU)
@nateriggs | #DoYoLive
Top of Funnel (TOFU)
Middle of Funnel(MOFU)
Bottom of Funnel(BOFU)
@nateriggs | #DoYoLive
HubSpot CRM & Sales Platform Demo
bit.ly/hubspot-crm-demo
Source: comScore: Columbus HubSpot User Group @nateriggs
PersonalizationTalk to one, not everyone.
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When is your show on?
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EpisodicSet customer expectations.
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ReportingMake data-driven decisions
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The long term winners are those who use the medium to deliver
information and entertainment.
@nateriggs | #DoYoLive
The long term winners are those who use the medium to deliver
information and entertainment.
Search: Ride the long tail.Hyper Relevance: Right person, right content, right time.Answers: Ask, listen and help.Reach: Grow the TOFU.Personalization: Talk to one, not everyone.Episodic: Set customer expectations.Reporting: Make data-driven decisions.
@nateriggs | #DoYoLive
The long term winners are those who use the medium to deliver
information and entertainment.
Search: Ride the long tail.Hyper Relevance: Right person, right content, right time.Answers: Ask, listen and help.Reach: Grow the TOFU.Personalization: Talk to one, not everyone.Episodic: Set customer expectations.Reporting: Make data-driven decisions.
@nateriggs | #DoYoLive
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Nate Riggs, CEONR Media Groupnate@nrmedia.biz614-348-2646
THANK YOU #DOYOLive