GET SALES DONE

Hampus Jakobsson @hajak

1. What is your current revenue

2. What is your MCV

a. none b. very small and random c. $1000-5000 / month d. $5k-50k / month e. >$50k / month

a. no clue. at all. b. <$50 MRR / deal c. <$50 - $5k MRR / deal d. >$5k MRR / deal

@hajak

WHO ARE YOU

DISCOVERY PRODUCT SCALE

@hajak

SCALEFIRST

$5k MRR >3 DEALS

THE RACE TO $100k

MRRPROBLEM SOLUTION PRODUCT

@hajak

SCALEFIRST

$5k MRR >3 DEALS

THE RACE TO $100k

MRRPROBLEM SOLUTION

Document the pain

PRODUCT

@hajak

SCALEFIRST

$5k MRR >3 DEALS

THE RACE TO $100k

MRRPROBLEM SOLUTION

Document the pain

Sell them competitors & alternatives

(aka “teach them how to google”)

PRODUCT

@hajak

SCALEFIRST

$5k MRR >3 DEALS

THE RACE TO $100k

MRRPROBLEM SOLUTION

WHY

HOW

Document the pain

Sell them competitors & alternatives

(aka “teach them how to google”)

PRODUCT

@hajak

SCALE

WHE

N YO

U AC

TUAL

LY N

EED

DEV

FIRST $5k MRR

>3 DEALS

THE RACE TO $100k

MRRPROBLEM SOLUTION

WHY

HOW

Document the pain

Sell them competitors & alternatives

(aka “teach them how to google”)

PRODUCT

@hajak

SCALE

WHE

N YO

U AC

TUAL

LY N

EED

DEV

FIRST $5k MRR

>3 DEALS

THE RACE TO $100k

MRRPROBLEM SOLUTION

WHY

HOW

Document the pain

Sell them competitors & alternatives

(aka “teach them how to google”)

@hajak

SCALE

WHE

N YO

U AC

TUAL

LY N

EED

DEV

FIRST $5k MRR

>3 DEALS

THE RACE TO $100k

MRRPROBLEM SOLUTION

WHY

HOW

Document the pain

Sell them competitors & alternatives

(aka “teach them how to google”)

ITC, buying process, lead

source@hajak

SCALE

WHE

N YO

U AC

TUAL

LY N

EED

DEV

FIRST $5k MRR

>3 DEALS

THE RACE TO $100k

MRRPROBLEM SOLUTION

WHY

HOW

Document the pain

Sell them competitors & alternatives

(aka “teach them how to google”)

Deliver, measure &

improve

ITC, buying process, lead

source@hajak

SCALE

WHE

N YO

U AC

TUAL

LY N

EED

DEV

FIRST $5k MRR

>3 DEALS

THE RACE TO $100k

MRRPROBLEM SOLUTION

THE

CRM

LIN

E

WHY

HOW

Document the pain

Sell them competitors & alternatives

(aka “teach them how to google”)

Deliver, measure &

improve

ITC, buying process, lead

source@hajak

SCALE

WHE

N YO

U AC

TUAL

LY N

EED

DEV

FIRST $5k MRR

>3 DEALS

THE RACE TO $100k

MRRPROBLEM SOLUTION

THE

CRM

LIN

E

THE

TOO

LS L

INE

WHY

HOW

Document the pain

Sell them competitors & alternatives

(aka “teach them how to google”)

Deliver, measure &

improve

ITC, buying process, lead

source@hajak

SCALE

WHE

N YO

U AC

TUAL

LY N

EED

DEV

FIRST $5k MRR

>3 DEALS

THE RACE TO $100k

MRRPROBLEM SOLUTION

channels, geos, platforms,

target groups, …

THE

CRM

LIN

E

THE

TOO

LS L

INE

WHY

HOW

Document the pain

Sell them competitors & alternatives

(aka “teach them how to google”)

Deliver, measure &

improve

ITC, buying process, lead

source@hajak

SCALE

WHE

N YO

U AC

TUAL

LY N

EED

DEV

FIRST $5k MRR

>3 DEALS

THE RACE TO $100k

MRRPROBLEM SOLUTION

channels, geos, platforms,

target groups, …

THE

CRM

LIN

E

THE

TOO

LS L

INE

THE

DEBT

LIN

E

WHY

HOW

Document the pain

Sell them competitors & alternatives

(aka “teach them how to google”)

Deliver, measure &

improve

ITC, buying process, lead

source@hajak

<$50 MRR / deal

$50 - $5000MRR / deal

> $5000MRR / deal

Self service Best at marketing 100% data driven

Complex field sales Being the best 100% gut driven

High velocity inside sales Human meets machine Funnel conversion

INSIDE THE TORNADO

INNOVATOR’S SOLUTION

[]

PREDICTABLE REVENUE

CHALLENGER SALES

[]

INBOUND MARKETING

DON’T MAKE ME THINK

[]

@hajak

PEOPLE DON’T WANT TO BE SOLD

BUYERS NEED HELP

UNHAPPY CUSTOMERS CHURN…

…AND WRITE BAD REVIEWS

AMBASSADORS

WEB, EMAIL, HUMAN

@hajak

GET SALES DONE

Hampus Jakobsson @hajak