HOW TO GETMORE LEADS

WITHOUT BUYINGMORE TRAFFIC

Traffic you convert

Traffic you waste

70% - 96%OF YOUR VISITORSABANDONING YOUR SITEWILL NEVER RETURN

Hit&miss vs get the most out of it

Get traffic

Prepare a landing page

See what you’ve got

- hypothesis driven- one size fits all- hard to adjust

Hit&miss vs get the most out of it

Get traffic

Define each important segment

Make surveys & get valuable insights about your visitors

AB Test different landing pages for different segments

Use personalization to get the most out of your traffic

- data driven- real-time monitored- tailor-made

Micro-convert

Convert

Forget about it :)

Many visitors = many leads?

Not necessarily.

- No insights from surveys on your visitors- No AB testing- Poor/no personalization- No on-exit hooks- No lead scoring- No email capturing strategy- No automated mailing

Different visitor segments have different reasons for not converting, despite their objectives being the same.

Personalized approach vs standard approach

Companies whose conversion improved are using 90% more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the same.

Source: Econsultancy Optimization Report 2012

78% of companies are dissatisfied with their current conversion rate.

Source: Red Eye Report 2012

> Minimize cost per lead by increasing relevance

> Communicate value and customized approach

> Acquire new leads on existing traffic

> Generate leads by capturing data or driving offline contact

Personalized approach

> Location: 323 companies from {CITY} use our services> Weather: There are {5 degrees} in {CITY}. Stay warm & fill in this form!> BehaviorThis is your 3rd visit to our website. Do you need assistance?> Traffic sourceStop wasting time searching on Google. Contact us now!> HistoryAny kind of information you previously have and can use in order to personalize and persuade a visitor to become a lead.

What kind of segments can you mix

One last thing before you can go home:

Valuable digital goodies +

On-exit interactions =

LOVE

X

You can do lots of things in order to increase you conversion rate.

But the most important one is to

hi@marketizator.com

Start

Thank you!