How to get more leads without buying more traffic - Marketizator
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HOW TO GET MORE LEADS WITHOUT BUYING MORE TRAFFIC
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How to get more leads without buying more traffic - a brief presentation with tips & tricks about generating leads based on the current traffic. Includes methodology, examples, results.
Transcript of How to get more leads without buying more traffic - Marketizator
HOW TO GETMORE LEADS
WITHOUT BUYINGMORE TRAFFIC
Traffic you convert
Traffic you waste
70% - 96%OF YOUR VISITORSABANDONING YOUR SITEWILL NEVER RETURN
Hit&miss vs get the most out of it
Get traffic
Prepare a landing page
See what you’ve got
- hypothesis driven- one size fits all- hard to adjust
Hit&miss vs get the most out of it
Get traffic
Define each important segment
Make surveys & get valuable insights about your visitors
AB Test different landing pages for different segments
Use personalization to get the most out of your traffic
- data driven- real-time monitored- tailor-made
Micro-convert
Convert
Forget about it :)
Many visitors = many leads?
Not necessarily.
- No insights from surveys on your visitors- No AB testing- Poor/no personalization- No on-exit hooks- No lead scoring- No email capturing strategy- No automated mailing
Different visitor segments have different reasons for not converting, despite their objectives being the same.
Personalized approach vs standard approach
Companies whose conversion improved are using 90% more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the same.
Source: Econsultancy Optimization Report 2012
78% of companies are dissatisfied with their current conversion rate.
Source: Red Eye Report 2012
> Minimize cost per lead by increasing relevance
> Communicate value and customized approach
> Acquire new leads on existing traffic
> Generate leads by capturing data or driving offline contact
Personalized approach
> Location: 323 companies from {CITY} use our services> Weather: There are {5 degrees} in {CITY}. Stay warm & fill in this form!> BehaviorThis is your 3rd visit to our website. Do you need assistance?> Traffic sourceStop wasting time searching on Google. Contact us now!> HistoryAny kind of information you previously have and can use in order to personalize and persuade a visitor to become a lead.
What kind of segments can you mix
One last thing before you can go home:
Valuable digital goodies +
On-exit interactions =
LOVE
X
You can do lots of things in order to increase you conversion rate.
But the most important one is to
Start
Thank you!
