Post on 11-Apr-2017
How to Get More
Engagement on Instagram
#SEJThinkTank @wonderwall7
HELLO!I am Kelsey JonesI’m the executive editor of Search Engine Journal and I help brands get found online through SEO, social media, and content strategy. You can find me at @wonderwall7
#SEJThinkTank @wonderwall7
We are going to cover:
1. Design2. Tools3. Hashtags4. Getting followers5. Engaging with your audience6. Tracking mentions7. Editorial schedule8. Promotions
Poll 1: Are you already using Instagram for business?
A. YesB. No, but I want toC. No, personal only
#SEJThinkTank @wonderwall7
1.Put Some Effort
Into itTry trying.
#SEJThinkTank @wonderwall7
Guys. Come on.This is the frozen dinner of
Instagram.
https://www.instagram.com/p/BQyTR1lAOvv/
#SEJThinkTank @wonderwall7
Guys. Come on.Instagram is all about beauty.
https://instagram.com/charliehustleshop
#SEJThinkTank @wonderwall7
Guys. Come on.Design and theme matter.
https://instagram.com/charliehustleshop
#SEJThinkTank @wonderwall7
Guys. Come on.Design and theme matter.
https://instagram.com/yelpkc#SEJThinkTank @wonderwall7
2.Image Tools Make
Things EasierYou don’t have to be a designer
to create great images
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Canva
https://instagram.com/sejournal#SEJThinkTank @wonderwall7
Pablo by Buffer
https://instagram.com/moxiedot#SEJThinkTank @wonderwall7
Other Great Design Tools
https://instagram.com/moxiedot#SEJThinkTank @wonderwall7
●PicMonkey●QuotesCover●Photoshop●Pixlr Editor●GIMP
What if I have a boring industry?
https://instagram.com/moxiedot#SEJThinkTank @wonderwall7
Focus on content that your target audience is interested in.
●Plumber -> Dream Bathrooms
●Manufacturing -> The process
●Office supplies -> Company culture, “as seen at” customer features
3.Hashtags
Hashtags help you attract followers, grow community, and
research trends
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Instagram Autocomplete
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Instagram Search Engine:
http://iqta.gs/
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Hashtagify.com
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Hashtags.org
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3. HashtagsHashtags help you:
●Attract followers: use popular hashtags on your posts to get more follows and likes
●Grow community: comment on posts using related hashtags to get more engagement
●Research trends: look at what’s most popular and create more content around it
#SEJThinkTank @wonderwall7
Poll 2: How often do you post on your business Instagram?
A. Once a dayB. 2-4 times per weekC. I don’t have a
business Instagram
#SEJThinkTank @wonderwall7
4.Followers
Follow to get followed
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Hashtags Come Through Again!
Target Accounts to Follow
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Hashtags Come Through Again!
Target Local Businesses
#SEJThinkTank @wonderwall7
Hashtags Come Through Again!
Explore Related Hashtags to Find More Accounts to Follow
#SEJThinkTank @wonderwall7
5.Say Something!
Leave thoughtful comments and show gratitude. Answer
questions.
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5.Say Something!
#SEJThinkTank @wonderwall7
6.Track ALL Brand
MentionsIncluding misspellings and
“wrong” hashtags
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6.Track ALL Brand
Mentions
#SEJThinkTank @wonderwall7
7.Create a Schedule
Be dependable and take advantage of seasonal topics
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Top brands now post ~5 times per
week on Instagram, an
increase of more than 50% over 2015
http://interbrand.com/best-brands/best-global-brands/2016/
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Look-Up Applicable Holidays Related To Your Brand
#SEJThinkTank @wonderwall7
Look-Up Applicable Holidays Related To Your Brand
#SEJThinkTank @wonderwall7
Don’t Over-Reach
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8.Do PromotionsGiveaways and promos can
generate a lot of engagement
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8.Do Promotions
● Include a mixture of industry hashtags
● Be mindful of hashtag spam
● Set clear guidelines● Announce winner
#SEJThinkTank @wonderwall7
Use The Same Design Aesthetic
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Don’t Use Too Much Text
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Good Example of Text Use
#SEJThinkTank @wonderwall7
Mix Thoroughly1. Create a cohesive design2. Use easy tools3. Use 5-10 hashtags4. Get followers by following5. Engage with your audience6. Track mentions & misspellings7. Create editorial schedule8. Promotions
Combine for best results.
THANKS!Twitter + Insta: @wonderwall7
@sejournalkelsey@searchenginejournal.com
#SEJThinkTank @wonderwall7