How to Get More Engagement on Instagram with Kelsey Jones

How to Get More

Engagement on Instagram

#SEJThinkTank @wonderwall7

HELLO!I am Kelsey JonesI’m the executive editor of Search Engine Journal and I help brands get found online through SEO, social media, and content strategy. You can find me at @wonderwall7


We are going to cover:

1. Design2. Tools3. Hashtags4. Getting followers5. Engaging with your audience6. Tracking mentions7. Editorial schedule8. Promotions

Poll 1: Are you already using Instagram for business?

A. YesB. No, but I want toC. No, personal only


1.Put Some Effort

Into itTry trying.


Guys. Come on.This is the frozen dinner of

Instagram.

https://www.instagram.com/p/BQyTR1lAOvv/


Guys. Come on.Instagram is all about beauty.

https://instagram.com/charliehustleshop


Guys. Come on.Design and theme matter.

https://instagram.com/charliehustleshop


Guys. Come on.Design and theme matter.

https://instagram.com/yelpkc#SEJThinkTank @wonderwall7

2.Image Tools Make

Things EasierYou don’t have to be a designer

to create great images


Canva

https://instagram.com/sejournal#SEJThinkTank @wonderwall7

Pablo by Buffer

https://instagram.com/moxiedot#SEJThinkTank @wonderwall7

Other Great Design Tools


●PicMonkey●QuotesCover●Photoshop●Pixlr Editor●GIMP

What if I have a boring industry?


Focus on content that your target audience is interested in.

●Plumber -> Dream Bathrooms

●Manufacturing -> The process

●Office supplies -> Company culture, “as seen at” customer features

3.Hashtags

Hashtags help you attract followers, grow community, and

research trends


Instagram Autocomplete


Instagram Search Engine:

http://iqta.gs/


Hashtagify.com


Hashtags.org


3. HashtagsHashtags help you:

●Attract followers: use popular hashtags on your posts to get more follows and likes

●Grow community: comment on posts using related hashtags to get more engagement

●Research trends: look at what’s most popular and create more content around it


Poll 2: How often do you post on your business Instagram?

A. Once a dayB. 2-4 times per weekC. I don’t have a

business Instagram


4.Followers

Follow to get followed


Hashtags Come Through Again!

Target Accounts to Follow



Target Local Businesses



Explore Related Hashtags to Find More Accounts to Follow


5.Say Something!

Leave thoughtful comments and show gratitude. Answer

questions.


5.Say Something!


6.Track ALL Brand

MentionsIncluding misspellings and

“wrong” hashtags


6.Track ALL Brand

Mentions


7.Create a Schedule

Be dependable and take advantage of seasonal topics


Top brands now post ~5 times per

week on Instagram, an

increase of more than 50% over 2015

http://interbrand.com/best-brands/best-global-brands/2016/


Look-Up Applicable Holidays Related To Your Brand


Don’t Over-Reach


8.Do PromotionsGiveaways and promos can

generate a lot of engagement


8.Do Promotions

● Include a mixture of industry hashtags

● Be mindful of hashtag spam

● Set clear guidelines● Announce winner


Use The Same Design Aesthetic


Don’t Use Too Much Text


Good Example of Text Use


Mix Thoroughly1. Create a cohesive design2. Use easy tools3. Use 5-10 hashtags4. Get followers by following5. Engage with your audience6. Track mentions & misspellings7. Create editorial schedule8. Promotions

Combine for best results.

THANKS!Twitter + Insta: @wonderwall7

@[email protected]


How to Get More Engagement on Instagram with Kelsey Jones

Marketing

Transcript of How to Get More Engagement on Instagram with Kelsey Jones