GENERATING DIGITAL LEADS WITHIN BRICK & MORTAR RETAIL

CASE STUDY

STORE VISITENGAGEMENT

DATA

DIGITALCOMMUNICATION

NEXT VISIT

How do your customers feel?

Exit Store

Use technology to gain knowledge & collect data

Engage customers & gather data

Purchase and Exit

Invite to next visits

Customer’s interests in Retailer:

New productsCatalogues

Warranty and next questions before pruchase

DiscountsCompetitions

Vouchers

Retailer’s interests in Customer:

Contact dataCustomer’s engagement

SatisfactionOpinions and preferences

Price sensibilityNext marketing testing

ONE HANDSHAKE – ONE TECHNOLOGICAL SOLUTION

Client’s brief

BudgetMinimal (few hnds. €)

Idea to delivery10 days

#1 Digital signup to retailer’s Clubcard loyalty program in a visually attractive way. Radically increase signup rate.

#2 Use store opening to increase number of customer interactions, customer engagement and store return visit rate.

CASE STUDY: DIGITAL CLUBCARD SIGNUP

Example of digital execution:

Interactive branded imagesProducts / brand presentationClubcard / competition benefit introductionRegistration form with data collectionCustomer engagement survey / market researchThank you page with first gift

Unlimited use of marketing visuals and variable input forms:

Example of In-store execution:

Hostesses trained to improve customer

experience by personal dialogue, attractive visuals and honest

interest in customer’s viewsUsing tablet:

• Enhancing experience• Short and effective

• Collecting data• Customer reward: small symbolic gift (branded bag)

Measurable Results:1-2 hostesess

1 iPad

Approached 30-40 customers/hourClubcard signup + opinion poll 15-20 customers/hour

Your customers are signed up…What next?

FOLLOW UP

Natural integration into customer shopping experience:• Enables integration of SMS / Email marketing to remind about visit

(thank you note, promo winner announcement, deal for next purchase)• Repeated customer visit time limited offer

Email invitation

SMS invitation

FURTHER POSSIBILITIES TO IMPROVE CUSTOMER’S FLOW

CSV export – statistics, analytics, marketing knowledge

CRM data integration – do we need more personal data? All presentation forms and exports are adjustable

SMS marketing (next visit, promo, card collection, eshop link with customized promo)

Email marketing (same as SMS + activation link, newsletter)

Remarketing options (Google, Facebook)

MREPLY CAN ALSO BE USED FOR

EXTERNAL COMMUNICATION(with customers):

New collection introduction Event invitation Customer testing A/B testing Communication testing Store/staff satisfaction testing

INTERNAL COMMUNICATION(with employees):

Staff trainings: sales techniques modeling, training

New team member introduction New tools introduction Internal brand/product trainings

MReply brings benefits of:

#1 connectivity with customers, marketing tests, promo deals and clubcard signups

#2 staff trainings and internal communication

Do you want to learn more about digital data collection?

↓MReply.com

+421 917 227 306sales@mreply.com

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