Consumers now have many options for exploring real estate listings online. To compete in this market and acquire new leads, it’s critical to have an effective lead acquisition and nurturing strategy. In this presentation, we’ll review methods for acquiring new real estate leads to help you grow your business.

Some of these methods are simple while others will require more planning and follow-through, but they can all help you acquire more leads.

An optimized website will engage buyers and sellers and convert more of your visitors to leads. Website optimizations will generally fall into two categories:

aesthetics and content.

Consumers form an opinion about your website in a fraction of a second. The following key points can

make a dramatic improvement in how well your site engages consumers:

• Professional, uncluttered look and feel• Quick loading time• Friendly user experience with simple navigation

Website Aesthetics

Website Content

• Unrestricted Property Search• Listing Pages and Galleries• Email Alerts• Hyper Local Focus & Unique Content• Value Proposition

Here are some considerations for content on your website that will help make your site sticky and convert more visitors to leads.

Facebook, Twitter, Google, and Bing can all deliver advertisements to consumers using demographic criteria, time of day settings, and more. Each service will let you track your ad performance and modify your campaigns accordingly.

Getting Started With PPC• Google: https://www.google.com/adwords• Bing: http:advertise.bingads.microsoft.com/en-us/home• Facebook: https://www.facebook.com/business/products/ads• Twitter: https://biz.twitter.com/ad-products

Social media is an essential component of lead generation. There are several different platforms,

each with their own benefits and tactics. We’ll discuss social media strategies in more detail in

future articles.

Facebook is the most common network and building a strong presence here can really boost your lead generation. Start by including facts about the properties & posting pictures. Encourage your follower to share the information. Try not to flood the newsfeed with your listings. Remember, you’re on a social network to attract and engage new followers with content .

Twitter is a quick and simple way to get people thinking about moving and buying homes. You can link to important resources on your website and use hashtags to get in on the active conversations.

Pinterest is all about the best looking pictures. Create your own boards and fill them with pictures of the homes and yards as well as interesting images of the neighborhood and city. Make sure you have a good description of each image that is short and to the point.

This is the #2 rated search engine! Maximize your exposure by creating a channel and posting virtual tours or consider even simple slideshow videos using listing images.

A lot of people think that email is no longer an effective marketing technique but studies

continue to show that this is one of the best ways to get a response from potential clients.

In addition to automated new listing email alerts, you can send email newsletters with

tips on finding homes, local community news, market information or any other content your

leads might find helpful.

When someone finds you through a search engine, it’s safe to assume that this is a lead that definitely has

home buying or selling in mind. When they search for general terms like new homes in a specific area, you'll

obviously want your website to appear as high as possible in the results. Establishing an SEO strategy that

brings you more search engine traffic takes time and effort and is definitely a marathon rather than a sprint. You can either consult professionals to build a strategy

for your site or take a look at the wealth of content available online to get familiar with best practices.

Postcards are simple and eye-catching and you can send them to people in specific locations. You can include information about listings or just focus on getting them to your website where you can

invite them to contact you or sign up for new listing Email Alerts.

Happy clients are the best place to look for new leads. If your past clients had a good experience with you, they’ve probably already shared the story with friends and family. In your next email blast, consider asking them about anyone they know who is interested in buying a home.

Don’t assume that a lead who isn’t quite ready to buy or sell is a dead end. The vast majority of your new leads will probably fit in this category.

Once you have a new lead, you can send personalized mailers, set them up with new listing email alerts and send newsletters to keep them engaged and remind them of your services until they’re ready for a transaction.

For more information and tips on how to generate more real estate

leads, visit us at www.iHomefinder.com!