Charles GouldManaging Director

Brightwave

Designing E-learning for Impact

1.Group Exercise – ‘before you start’

2.Designing for IMPACT

3.Design decisions – examples

4.Techniques to ensure success

AGENDA

Please read the Management Consultancy Brief print-out

What information do you need that is missing?

Discuss and type in your questions

Before you start

My questions

What will the learner need to do differently as a result of the learning? How will we know if we have been successful in designing something that meets a clear business need?

How will the learners use the e-learning: e.g. during client projects, as part of a wider training programme, as performance support?

What, if any, learning resources are used now and how effective has that been? 

Before you start

There are almost always others:

Who is paying? Why?Is there a documented business case?If not, can you summarise the business need?What needs to change?How can we measure that?What must people do differently? What else are you doing?How will we know if we’ve been successfulWhat’s important to the learner: what’s in it for them?

Before you start

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E-learning demands more of the learner Hard to hold attention – distractions abound Interface sits between you and content

Design matters...

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INTERACTION

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Making an IMPACT

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MULTIMEDIA

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PERSONAL

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ACTIONABLE

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Making an IMPACT

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Making an IMPACT

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Client Business goal Design Decisions Example

Canon • Reduce information security breaches

• Protect IP

• Interval reinforcement• Humour• Challenge assumptions• Stark messages for impact

Client Business goal Design Decisions Example

Canon • Reduce information security breaches

• Protect IP

• Interval reinforcement• Humour• Challenge assumptions• Stark messages for impact

BBC • Use budgets better• Save money

• Improve budgeting process• Engagement needed to

overcome resistance

Client Business goal Design Decisions Example

Canon • Reduce information security breaches

• Protect IP

• Interval reinforcement• Humour• Challenge assumptions• Stark messages for impact

BBC • Use budgets better• Save money

• Improve budgeting process• Engagement needed to

overcome resistance

Sky • Reduce time to competence

• Reduce staff turnover

• Short knowledge modules, customer simulation

• Practice skills before going live

• Build confidence

Client Business goal Design Decisions Example

Canon • Reduce information security breaches

• Protect IP

• Interval reinforcement• Humour• Challenge assumptions• Stark messages for impact

BBC • Use budgets better• Save money

• Improve budgeting process• Engagement needed to

overcome resistance

Sky • Reduce time to competence

• Reduce staff turnover

• Short knowledge modules, customer simulation

• Practice skills before going live

• Build confidence

Ikea • Reduce missing stock

• Improve customer satisfaction

• Increase sales

• Game/challenge/humour• Make the business objective

= learning objective: find the missing stock!

Communicate why (trailers, posters, desk drops, roadshows)

Techniques to ensure success

Communicate why (trailers, posters, desk drops, roadshows)

Remove technical barriers

Techniques to ensure success

Communicate why (trailers, posters, desk drops, roadshows)

Remove technical barriers

Manager support (manager-specific materials)

Regular reporting and MI to maintain stakeholder support

Maintain content to ensure relevance and currency

Techniques to ensure success

Time is money