Post on 26-Jan-2015
description
Takeaways From Today
• The 6 elements that make a great nonprofit visual;
• Examples from nonprofits that are making and sharing eye-catching graphics;
• Free or low-cost tools that do not require any technical knowledge to use!
#4GLearn @JuliaCSocial
Visuals Are Vital
• On Facebook, videos are shared 12x more than links and text posts combined and photos are liked 2x more than text updates.
• 42% of all Tumblr posts are photos.• On YouTube, 100 million users are taking a social action on
videos every week.• Photo and video posts on Pinterest are referring more
traffic than Twitter, StumbleUpon, LinkedIn, and Google+.• Wishpond found that 36% of all shared links on Twitter are
photos!– Resource: M Booth, Simply Measured, Wishpond
#4GLearn @JuliaCSocial
Creators & Curators
• Creators – 54% of adult internet users that post original photos or videos online that they themselves have created.
• Curators – 47% of adult internet users that take photos or videos that they have found online and repost them on sites designed for sharing images with many people.
• Most people are a combination of both. – Resource: Pew Internet
http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/
#4GLearn @JuliaCSocial
Do Not Steal Images
• ONLY use legal images that you have the rights to edit and/or use.
• Do not just go to Google Images and swipe something that looks great.
• You can share, retweet and re-pin something from a brand’s social media account.
#4GLearn @JuliaCSocial
Ask Yourself…
What story are you going to tell?
• Behind-the-scenes story• Success story• Impact story• Lessons-learned story• Founder’s storyThis photo:http://www.pinterest.com/pin/79446380901159283
/ #4GLearn @JuliaCSocial
Think Of Your Audience First
Always think first about your audience & your community.
• What will resonate with them?
• What will they find compelling?
This photo:http://www.pinterest.com/pin/79446380900936048
/ #4GLearn @JuliaCSocial
Double Check
Double check data!Double check photo
permissions!
This photo: http://www.pinterest.com/pin/430164201877799959/
#4GLearn @JuliaCSocial
Take Some Time
These tools take time. Don’t get discouraged.Keep learning.
This photo: http://www.pinterest.com/pin/430164201877760549/
#4GLearn @JuliaCSocial
What Makes a Great Nonprofit Graphic?
1) Visually compelling.
These photos:http://
www.pinterest.com/pin/79446380901181048
http://www.pinterest.com/pin/173318285633122007
/ #4GLearn @JuliaCSocial
What Makes a Great Nonprofit Graphic?
2) Tell a story.
This photo: http://www.pinterest.com/pin/430164201878471786
/
#4GLearn @JuliaCSocial
3) Educate and inform.
This photo: http://www.pinterest.com/pin/264938390549160626
/
#4GLearn @JuliaCSocial
What Makes a Great Nonprofit Graphic?
4) Elicit emotion.
This photo: https://
www.facebook.com/photo.php?fbid=10150538648953305&set=a.78410178304.73255.28126338304
#4GLearn @JuliaCSocial
What Makes a Great Nonprofit Graphic?
5) Showcase impact.
This photo: http://www.pinterest.com/pin/15467056842371754/
#4GLearn @JuliaCSocial
What Makes a Great Nonprofit Graphic?
6) Shareable.
This photo: http://www.richardsolomonblog.com/2012/10/maria-corte-world-international-breast.html
#4GLearn @JuliaCSocial
Use Infographics
HubSpot found that brands that publish infographics increase their website and blog traffic an average of 12% over those that do not.
This photo: http://visual.ly/what-infographic-2 #4GLearn @JuliaCSocial
Nonprofit Infographics
http://us.movember.com/news/view/?id=7241
http://www.amnestyusa.org/about-us/amnesty-50-years/50-years-of-human-rights/us-maternal-health-crisis-facts
http://blog.compassion.com/does-international-child-sponsorship-work
/
http://whenyouwakeupamother.com/?p=1362 #4GLearn @JuliaCSocial
Nonprofit Infographics
Collections for future research, inspiration:
http://www.pinterest.com/kanter/nonprofit- m/kanter/nonprofitinfographics/
http://www.pinterest.com/nonprofitorgs/nonprofit-ads-posters-infographics/
http://www.stayclassy.org/blog/five-of-our-favorite-nonprofit-fundraising-infographics/
#4GLearn @JuliaCSocial
Tools to Create Great Graphics
Infographics
Infogr.amInfoActive.coPiktochart Easel.lyVenngageHubSpot – Free templates: http://
offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint
#4GLearn @JuliaCSocial
Tools to Create Great Graphics
Quotes
Quozio.comRecitethis.comBehappy.meQuotesCover.comInspirably.com
#4GLearn @JuliaCSocial
Tools to Create Great Graphics
Enhance Photos
UseChisel.comPinwords.com PowerPointPicMonkey.comPixlr.com
This photo: http://www.pinterest.com/pin/430164201878271362/
#4GLearn @JuliaCSocial
Tools to Create Great Graphics
Photo Apps
ShapelyPiclabMarkstaPictionTypicWordFoto
• These photos:– https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8 – http://www.pinterest.com/pin/64105994667679513/
#4GLearn @JuliaCSocial
Tools to Create Great Graphics
My favorites
Canva.com
#4GLearn @JuliaCSocial
Tools to Create Great Graphics
My favorites
Pinstamatic
#4GLearn @JuliaCSocial
My Two Cents
You need to change the culture - completely.
Start thinking visually and start thinking in “micro-content” terms.
Stop with the excuses. You have interesting
visuals even if you can’t show picture of cute animals and kids – that’s a cop out.
#4GLearn @JuliaCSocial
My Two Cents
Think of creating graphics as showing the world what you do and why you do it, in a compelling, interesting and easy-to-share way!
Your nonprofit’s mission and impact are worth sharing if you get a little creative.
#4GLearn @JuliaCSocial
Resources
JCSocialMarketing.comJohnHaydon.comBethKanter.orgNPTechForGood.com
#4GLearn @JuliaCSocial
Free E-Book
#4GLearn @JuliaCSocial
http://jcsocialmarketing.com/resources/ultimate-guide-social-media-graphics/