Post on 11-Apr-2017
Infographics
What should a infographic do?
Make visual sense of complex data
Do your audience understand what you are getting across?
A good infographic• Visual story to engage audience• Makes key data easy to understand• Visual elements must be clear and
relevant • Memorable experience• Can be easily shared
Relevant data
Correctly sorted
Powerfully arranged
Visually presented
Relevant data
• Intriguing• Information• Easy to digest • Helpful• Entertaining• Accurate
Correctly sorted
• Most important information for your infographic
• Don’t use data that will distract from key messages
• Shift your data, don’t put everything on
• Remember: Less is More
Powerfully arranged
• Logical flow of data• Make your data tell a story• Data easy for reader to understand
and use• Clear message (substance over
style)• Content is king, make your content
shine
Introduction
Conclusion
Middle
Visually presented
• Visuals should complement data• Everything on your infographic must
add meaning• Making complex data simple• Should not just be text with pictures
to make it pretty• Branding for organisation
Don’t tell people you’re funny. Tell them a joke.Your infographic should show, so you don’t need to tell
Connecting to your audience• Who are you speaking to?• What is important to them?• Where are they?• What are their pressures?• What do they understand?
Further resourcesTemplates• https://piktochart.com/ • https://infogr.am/• https://www.visme.co/make-infographics/ • https://venngage.com/templates/ Articles• ‘10 steps to designing an amazing infographic’• 13 Reasons your brain craves infographics (interactive
infographic)• ‘The Do’s and Don’ts of infographic design’• What Makes A Great Infographic? 8 Experts Weigh In• Creating accessible materials• Common mistakes with infographics