LEARNINGBY “DOING”

85%

Follow Adobe on LinkedIn and Twi�er

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BELIEVE CREATIVITY IS STIFLED BY OUR

EDUCATIONAL SYSTEM

71%DEVELOPING A

WIDE VARIETY OF STUDENT SKILLS

79%

83%

CREATIVITY OVER MEMORIZATION

78%

STATE OFCREATE: 2016New survey links being creative to stronger personal and professional success.

�e “State of Create: 2016” study �ndings came from an online survey of 5,026 adults (18+ years of age) in the U.S., U.K., France, Germany, and Japan; this included 1,009 U.S. adults. Research was conducted from September 19, 2016 to October 3, 2016. �e report was commissioned by Adobe and produced by the research �rm Edelman Intelligence. �e margin of error for the U.S. sample is +/- 3.1% and for the global sample is +/-1.4%. �is study builds on research conducted among comparable audiences in March – April of 2012.

* Creators are those respondents who identify as “someone who creates.”** Based on reported household income.

For more information about the Adobe State of Create study, please visit adobe.com/go/stateofcreate2016.

feel the U.S. is not living up to its creative potential.

of U.S. respondents believe that unlocking creative potential is key to economic growth.

Almost 9 in 10 say businesses that invest in creativity are more likely to increase employee productivity, foster innovation and have satis�ed customers.

Creativity and design make for good business.

U.S. respondents say being more creative makes people be�er:

...yet only 5 out of 10 say they are creative.

People who create have stronger self-worth.

Governments and schools have a creativity imperative.

Compared to non-creators, creators* are more likely to describe themselves as:

83% 79%A large majority want schools to foster creativity by prioritizing...

+27 +21 +11 +15

INNOVATIVE CONFIDENT PROBLEM SOLVERS HAPPY

U.S. creators also report 17% higher household income** than non-creators.

PERCENTAGEPOINTS

PERCENTAGEPOINTS

PERCENTAGEPOINTS

PERCENTAGEPOINTS

feel it’s important for businesses to focus on good design.

86%

STUDENTS

84%

WORKERS

86% 85%

LEADERS PARENTS