How To Create A Webinar Presentation That Converts Prospects Into Eager Customers

With Kenny Goodman from Find The Edge

THE!ULTIMATE!WEBINAR!CONSTRUCTION

Intro

Body

Close

The Connection!The Gold

TIME CONSTRUCTION60 Mins

• 5-10 mins introbuild rapport!

• 40-45 mins bodyquality content!

• 10 mins close with call to action

90 Mins• 10-15 mins intro

build rapport!• 60-65 mins body

quality content!• 15 mins close

with call to action

1. INTRO

Icebreaker Opener Confirmation (they have made the right choice)

Set the stall (Take Control)

hello!

1. INTRO

ICEBREAKER Your name & company!

Thank them for attending!Let them know how/what you will teach them!Confirm they can hear you - interact

1. INTRO

OPENER Shocking statistic or survey result!Attention grabbing credibility About you – highlights & how you got to this point and this webinar!Agitate pain!Evoke desire

1. INTRO

CONFIRMATION Overview of what they will discover!Why it is important to them right now!Current situation & problems (introduce common enemy)!Cover objections!Say who it is for & who it isn’t for

1. INTRO

SET THE STALL (TAKE CONTROL)!

House rules!What to do!How they will get most out of itHow long the webinar will be

Tell Them:

2. BODY

THE CONNECTION Story that will resonate with audience

THE CONNECTION: STORY Relevant to audience pains & desires!Build drama!Feel, felt found!Struggle, loss, discovery, rebirthEvoke desire

2. BODY

Talk about defeating common enemy – external or internal!Use story to cover objections & kill any scepticism!Humble damaging admission!Resolve damaging admission

THE CONNECTION: STORY

2. BODY

“The destiny of the world is determined less by the battles that are lost and won than by the stories it loves and believes in.” — Harold Goddard

THE GOLD Golden content- demonstrate how good you truly are by giving massive value

2. BODY

3, 5, 7 Steps!

2. BODY

THE GOLD: GOLDEN CONTENT

Wow them!Deep golden nuggets in some – shallow in others!Leave them wanting more

Speak in their language!

2. BODY

THE GOLD: GOLDEN CONTENT

Don’t bog them down with technical stuff!Easy if you follow the steps!Keep it simple & actionable now

Case studies as proof!

2. BODY

THE GOLD: GOLDEN CONTENT

Before & after!Proof of facts!Social proof

3. CLOSE

Recap!Build value!Irresistible offer!Call to action!Final close!

3. CLOSE

What you covered!The problem!Cover objections, concerns!The benefits of taking action

RECAP

3. CLOSE

If you could do ____ what would this be worth to you?!Subtle testimonials!Further proof!Subtle credibility statements

BUILD VALUE

3. CLOSE

Clearly state offer!No/low risk!Limited number – scarcity!Limited time – urgency

IRRESISTIBLE!OFFFER

3. CLOSE

What to do now exactly Be specific!Make it simple!Repeat throughout whole close

CALL TO ACTION

3. CLOSE

Restate offerMonetary value!

Today is $____ & why!

Consequences of not taking action – fear of missing out

FINAL!CLOSE

SUMMARY1. Intro > Body (Bond & Gold)

> Close!2. Time construction!

60 Mins!-! 5-10 mins intro – build rapport!-! 40-45 mins body – quality content!-! 10 mins close – with call to action!90 Mins!-! 10-15 mins intro – build rapport!-! 60-65 mins body – quality content!-! 15 mins close – with call to action!

SUMMARY3. Intro

- Icebreaker!- Opener!- Confirmation (they have made the right choice)!- Set the stall (Take Control)!

SUMMARY4. Body

-! The Connection - story!-! The Gold – quality content

5. Close- Recap!- Build value!- Irresistible offer!- Call to action!- Final close