Be Remarkable: Building Your Personal Brand

How to stand out in a crowded market place by Lorena Diaz

TODAY’S SESSION

Understand what makes you unique

Establish your reputation

Make social media your best friend

Understand what makes you unique

BE OUTSTANDING!

Find out what you are passionate about

What do you want to achieve?

Differentiation--why are you exceptional?

THE GOLDEN CIRCLE

START WITH THE WHY

DIFFERENT IS GOOD!

Be memorable

Who is your target audience?

Why should they care about you?

WHAT IS YOUR PURPLE COW?

Establish your reputation

STRIVE FOR EXCELLENCE!

Reputation, consistency and trust

Find opportunities to build your brand

Don’t be scared, now--the importance of

taking risks

SOME PEOPLE WILL ALWAYS HATE YOU

BE VIGILANT!

Become aware--learning to listen

Positioning your brand

Who can you collaborate with?

Make social media your best friend

MORE ON LISTENING!

Have a conversation with your target

audience

Communicating value

Channels for conversations

EVEN MORE ON LISTENING!

Your turn to talk

Who is listening to you

Finding those that have your worldview What do you

have to say for yourself?

BUILD A BRAND COMMUNITY Mission

• We ride with our customers and apply this deep

connection in every market we serve to create

superior value for all of our stakeholders

Objectives

• We fulfill dreams inspired by the many roads of the

world by providing extraordinary motorcycles and

customer experiences. We fuel the passion for freedom

in our customers to express their own individuality.

Tattoos!

MORE ON THE CONVERTED! WTF are worldviews

The best answer: TARGET MARKETING

The second best answer: TARGET MARKETING

@npersona

npersonaservices

lorena.diaz@npersona.com

npersona.wordpress.com

_npersona