How (and Why) to Become a Podcasting Master

Hello! My name isKerry O’Shea GorgoneLawyer, Podcaster, Speaker, Writer

You can find me at:@KerryGorgone

KerryGorgone.com

MarketingProfs.com/podcasts

My current podcast…

MarketingProfs.com/podcasts

My first podcast…

Baby Time podcast, 2005

Agenda

Podcast listenin

g audienc

e

Creating a podcast is easy

Making a podcast

successful (best practices)

Download key takeaways

Think about it…

Think about it…

What is Podcasting?

On-demand radio!

Subscribers receive notifications via RSS iTunes E-mail

Agenda

Podcast listenin

g audienc

e

Creating a podcast is easy

Making a podcast

successful (best practices)

1.THE PODCAST

LISTENING AUDIENCEis GROWING, VALUABLE, and MEASURABLE

The podcast audience is GROWING

Source:

89,000,00033% of Americans? That’s 89 million people!

Source:

The podcast audience is VALUABLE

Source:

Why Podcast?

Why Podcast?

Podcasting can build brand awareness and improve sentiment

Why Podcast?

You can reimagine podcast content

Podcasting drives conversions

Go beyond basic podcast metrics (downloads)

Podcasting drives traffic

Monitor website analytics

Podcasting can drive sales

Track URLs and codes, and compare coupon codes offered and redeemed

Agenda

Podcast listenin

g audienc

e

Creating a podcast is easy

Making a podcast

successful (best practices)

2.CREATING A PODCAST

is EASY

All you really need is a mobile app

iPhone app for podcasting

Boss Jock Studiobossjockstudio.com

Android (and iOS) app for podcasting

Spreaker Studiospreaker.com

Or get some equipment for higher sound quality

Podcasting Software

Camtasia (Mac/Windows)Software for recording and editing audio and video

Audacity (Mac/Windows)Free audio editing software

Audio Hijack (Mac)Capture audio from the other side of a Skype call

Place your screenshot here

It looks intimidating…But Camtasia is surprisingly user-friendly!

VoIP for Interviews

SkypeSkype.com

Hosting Your Podcast

Some hosting options to consider:

How to Post your Podcast

Podcast plugin (WordPress, Blbrry, Libsyn,

etc.)

Your moment of zen…

Agenda

Podcast listenin

g audienc

e

Creating a podcast is easy

Making a podcast

successful (best practices)

3.You can make your podcast successful

through PLANNING and PROMOTION

Brainstorm topics

Your Goals

What Audience

Needs

What You Care

About (a lot)

YourIdeal Topic

Consider your audience

Podcasts with great topics

Podcasts with great topics

Podcasts with great topics

Podcasts with great topics

What’s your topic?What could YOU talk about that would get people excited for each new episode?

Your Goals

What Audience

Needs

What You Care

About (a lot)

YourIdeal Topic

Let’s practice!

Plan and prepare

“Give me six hours to chop

down a tree and I will spend the first four sharpening the

axe.

~ Abraham Lincoln

Choose a format

One-man show10- to 20-minute episodes

Two-man show30- to 40-minute episodes

Interview show30-minute episodes

Interview show45- to 50-minute episodes

Know what you can handle.You don’t want to burn out!

Kittens make people happy.Podcasting should make YOU happy.

Podcasting is like cooking:It goes more smoothly if you gather all the ingredients before you start!

Planning Tools

TrelloTrack the status of your tasks on virtual pinboardd

ScheduleOnceEnable guests to schedule interviews, and automate email follow-up

Google DriveCreate and share your production schedule or calendar

Trello – for project management

Trello checklists

ScheduleOnce

Google Drive: Production Schedule

Listen to feedback

Recording: Best Practices

Find a quiet room Silence your phone Turn off notifications Email people instructions

Promote your podcast

Promoting your Podcast

Optimize for search

Promoting your Podcast

Transcribe: It’s good for SEO!

Promoting your Podcast

Use social media

Create an image for each post!

Promoting your Podcast

Use email

Promoting your Podcast

Reviews

15% of marketerscurrently podcast

100% of youcan do it now!

30% of marketershave plans to start podcasting within 12 months

You can do this!

Start podcasting!

Presentation HandoutDownload key takeaways

Thanks!Any questions?

You can find me at:@KerryGorgonekerryg@marketingprofs.com