How to Become a Podcasting Master
Transcript of How to Become a Podcasting Master
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How (and Why) to Become a Podcasting Master
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Hello! My name isKerry O’Shea GorgoneLawyer, Podcaster, Speaker, Writer
You can find me at:@KerryGorgone
KerryGorgone.com
MarketingProfs.com/podcasts
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My current podcast…
MarketingProfs.com/podcasts
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My first podcast…
Baby Time podcast, 2005
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Agenda
Podcast listenin
g audienc
e
Creating a podcast is easy
Making a podcast
successful (best practices)
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Download key takeaways
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Think about it…
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Think about it…
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What is Podcasting?
On-demand radio!
Subscribers receive notifications via RSS iTunes E-mail
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Agenda
Podcast listenin
g audienc
e
Creating a podcast is easy
Making a podcast
successful (best practices)
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1.THE PODCAST
LISTENING AUDIENCEis GROWING, VALUABLE, and MEASURABLE
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The podcast audience is GROWING
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Source:
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89,000,00033% of Americans? That’s 89 million people!
Source:
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The podcast audience is VALUABLE
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Source:
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Why Podcast?
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Why Podcast?
Podcasting can build brand awareness and improve sentiment
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Why Podcast?
You can reimagine podcast content
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Podcasting drives conversions
Go beyond basic podcast metrics (downloads)
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Podcasting drives traffic
Monitor website analytics
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Podcasting can drive sales
Track URLs and codes, and compare coupon codes offered and redeemed
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Agenda
Podcast listenin
g audienc
e
Creating a podcast is easy
Making a podcast
successful (best practices)
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2.CREATING A PODCAST
is EASY
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All you really need is a mobile app
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iPhone app for podcasting
Boss Jock Studiobossjockstudio.com
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Android (and iOS) app for podcasting
Spreaker Studiospreaker.com
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Or get some equipment for higher sound quality
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Podcasting Software
Camtasia (Mac/Windows)Software for recording and editing audio and video
Audacity (Mac/Windows)Free audio editing software
Audio Hijack (Mac)Capture audio from the other side of a Skype call
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Place your screenshot here
It looks intimidating…But Camtasia is surprisingly user-friendly!
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VoIP for Interviews
SkypeSkype.com
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Hosting Your Podcast
Some hosting options to consider:
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How to Post your Podcast
Podcast plugin (WordPress, Blbrry, Libsyn,
etc.)
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Your moment of zen…
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Agenda
Podcast listenin
g audienc
e
Creating a podcast is easy
Making a podcast
successful (best practices)
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3.You can make your podcast successful
through PLANNING and PROMOTION
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Brainstorm topics
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Your Goals
What Audience
Needs
What You Care
About (a lot)
YourIdeal Topic
Consider your audience
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Podcasts with great topics
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Podcasts with great topics
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Podcasts with great topics
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Podcasts with great topics
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What’s your topic?What could YOU talk about that would get people excited for each new episode?
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Your Goals
What Audience
Needs
What You Care
About (a lot)
YourIdeal Topic
Let’s practice!
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Plan and prepare
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“Give me six hours to chop
down a tree and I will spend the first four sharpening the
axe.
~ Abraham Lincoln
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Choose a format
One-man show10- to 20-minute episodes
Two-man show30- to 40-minute episodes
Interview show30-minute episodes
Interview show45- to 50-minute episodes
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Know what you can handle.You don’t want to burn out!
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Kittens make people happy.Podcasting should make YOU happy.
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Podcasting is like cooking:It goes more smoothly if you gather all the ingredients before you start!
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Planning Tools
TrelloTrack the status of your tasks on virtual pinboardd
ScheduleOnceEnable guests to schedule interviews, and automate email follow-up
Google DriveCreate and share your production schedule or calendar
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Trello – for project management
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Trello checklists
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ScheduleOnce
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Google Drive: Production Schedule
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Listen to feedback
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Recording: Best Practices
Find a quiet room Silence your phone Turn off notifications Email people instructions
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Promote your podcast
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Promoting your Podcast
Optimize for search
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Promoting your Podcast
Transcribe: It’s good for SEO!
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Promoting your Podcast
Use social media
Create an image for each post!
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Promoting your Podcast
Use email
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Promoting your Podcast
Reviews
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15% of marketerscurrently podcast
100% of youcan do it now!
30% of marketershave plans to start podcasting within 12 months
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You can do this!
Start podcasting!
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Presentation HandoutDownload key takeaways