How to be AAPresenting to

Attract Attention

The World That The Young Generation Knows…

http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded

Learning Objectives

Attributes. What makes something attention grabbing, attractive, sticky.

Learning Objectives

Attributes. What makes something attention grabbing, attractive, sticky.

Applications. What are some of the current methods used.

Learning Objectives

Attributes. What makes something attention grabbing, attractive, sticky.

Applications. What are some of the current methods used.

Action. What can we do.

1. Have a StoryTell a Story

It is the story-teller that decides what the audience should see/hear/remember

2. Enhance the story

movement

Movements gives perception of depth and linkage between elements

PAN IN PAN OUT

Transit In Transit Out

http://www.youtube.com/watch?v=MpIOClX1jPE&feature=player_embedded

Movements doesn’t have to be complicated

sound / music

Sound engages yet another sensory perception, engaging the mind better

Relativity & Simplification

Boom of online social networksYear Started Name Number of Members1995 Classmates.com 50,000,0001998 Care2.com 9,961,9471998 Opendiary.com 5,000,0001999 Vampirefreaks.com 1,931,0491999 Kiwibox.com 2,400,0001999 Livejournal.com 23,600,0001999 Blackplanet.com 20,000,0001999 Xanga.com 27,000,0002000 Lunarstorm.se 1,200,0002000 Trombi.com 4,400,0002000 Habbo.com 117,000,0002000 Deviantart.com 11,000,0002000 FriendsReunited.com 19,000,0002000 Mixi.jp 24,323,1602001 Myopera.com 3,000,0002002 Last.FM 30,000,0002002 Friendster.com 90,000,0002002 Mylife.com 51,000,0002002 Fotolog.com 30,000,0002002 Plaxo.com 20,000,0002002 Linkedin.com 50,000,0002003 Couchsurfing.com 1,480,7722003 Myheritage.com 30,000,0002003 Skyrock.com 22,000,0002003 Nexopia.com 1,400,0002003 WAYN.com 13,000,00002003 Hi5.com 80,000,0002004 Orkut.com 67,000,000

Year Started Name Number of Members2004 Myspace.com 263,920,1022004 Facebook.com 300,000,0002004 Multiply.com 10,000,0002004 Ning.com 8,000,0002004 Viadeo.com 8,000,00002004 Hyves.NL 9,000,0002004 Tagged.com 70,0000,0002004 Home.live.com 120,000,0002005 Bebo.com 40,000,0002005 Travelbuddy.com 1,598,2642005 Imeem.com 24,000,0002005 Qzone.qq.com 200,000,00002005 Myyearbook.com 5,100,0002005 Fubar.com 3,604,4522005 Flixter.com 63,000,0002005 Buzznet.com 10,000,0002005 Studvz.net 15,000,0002006 Renren.com 22,000,0002006 Itsmy.com 2,500,0002006 Tuenti.com 4,500,0002006 Odnoklassnilki.ru 40,000,0002006 Stickam.com 2,000,0002007 Geni.com 23,000,0002008 Cafemom.com 1,250,0002008 Bigadda.com 5,000,0002009 Sonico.com 20,000,0002010 Livemocha.com 3,000,000

Infographic source: http://media.focus.com/images/uploaded/generic/online-community-boom/OnlineCommunities_R6.PNG

3. Make the story relevant

Personification /Change of perspective

Making difficult issues palatable

http://www.youtube.com/watch?v=ZDqRheBu2cg&feature=related

Easy to relate

Bring light to issues people ignore

http://www.youtube.com/watch?v=qtbbbK5QH8Q&feature=player_embedded

Summary

1. Have a Story, tell a Story

2. Enhance the Story• Movement• Sound• Relativity / Simplicity

3. Make the Story relevant

The Urgency!

http://www.youtube.com/watch?v=zDHJ4ztnldQ

Resources

• Google search stories• Creating common craft videos• Good sources to look for static and

animated infographics• Windows Movie Maker• Slideshare• Youtube

Slides will be available at: www.slideshare.net/wechia

www.waynechia.com

hi@waynechia.com

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Wayne Chia

Online Engagement Consultant @ Techsailor.com