How To Be AA - Presenting to Attract Attention
34
How to be AA Presenting to Attract Attention
-
Upload
wayne-chia -
Category
Self Improvement
-
view
2.121 -
download
1
description
How to captivate your audience and deliver information using easy-to-digest animations, video-clips and infographics
Transcript of How To Be AA - Presenting to Attract Attention
How to be AAPresenting to
Attract Attention
The World That The Young Generation Knows…
http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
Learning Objectives
Attributes. What makes something attention grabbing, attractive, sticky.
Learning Objectives
Attributes. What makes something attention grabbing, attractive, sticky.
Applications. What are some of the current methods used.
Learning Objectives
Attributes. What makes something attention grabbing, attractive, sticky.
Applications. What are some of the current methods used.
Action. What can we do.
1. Have a StoryTell a Story
It is the story-teller that decides what the audience should see/hear/remember
2. Enhance the story
movement
Movements gives perception of depth and linkage between elements
PAN IN PAN OUT
Transit In Transit Out
http://www.youtube.com/watch?v=MpIOClX1jPE&feature=player_embedded
Movements doesn’t have to be complicated
sound / music
Sound engages yet another sensory perception, engaging the mind better
Relativity & Simplification
Boom of online social networksYear Started Name Number of Members1995 Classmates.com 50,000,0001998 Care2.com 9,961,9471998 Opendiary.com 5,000,0001999 Vampirefreaks.com 1,931,0491999 Kiwibox.com 2,400,0001999 Livejournal.com 23,600,0001999 Blackplanet.com 20,000,0001999 Xanga.com 27,000,0002000 Lunarstorm.se 1,200,0002000 Trombi.com 4,400,0002000 Habbo.com 117,000,0002000 Deviantart.com 11,000,0002000 FriendsReunited.com 19,000,0002000 Mixi.jp 24,323,1602001 Myopera.com 3,000,0002002 Last.FM 30,000,0002002 Friendster.com 90,000,0002002 Mylife.com 51,000,0002002 Fotolog.com 30,000,0002002 Plaxo.com 20,000,0002002 Linkedin.com 50,000,0002003 Couchsurfing.com 1,480,7722003 Myheritage.com 30,000,0002003 Skyrock.com 22,000,0002003 Nexopia.com 1,400,0002003 WAYN.com 13,000,00002003 Hi5.com 80,000,0002004 Orkut.com 67,000,000
Year Started Name Number of Members2004 Myspace.com 263,920,1022004 Facebook.com 300,000,0002004 Multiply.com 10,000,0002004 Ning.com 8,000,0002004 Viadeo.com 8,000,00002004 Hyves.NL 9,000,0002004 Tagged.com 70,0000,0002004 Home.live.com 120,000,0002005 Bebo.com 40,000,0002005 Travelbuddy.com 1,598,2642005 Imeem.com 24,000,0002005 Qzone.qq.com 200,000,00002005 Myyearbook.com 5,100,0002005 Fubar.com 3,604,4522005 Flixter.com 63,000,0002005 Buzznet.com 10,000,0002005 Studvz.net 15,000,0002006 Renren.com 22,000,0002006 Itsmy.com 2,500,0002006 Tuenti.com 4,500,0002006 Odnoklassnilki.ru 40,000,0002006 Stickam.com 2,000,0002007 Geni.com 23,000,0002008 Cafemom.com 1,250,0002008 Bigadda.com 5,000,0002009 Sonico.com 20,000,0002010 Livemocha.com 3,000,000
Infographic source: http://media.focus.com/images/uploaded/generic/online-community-boom/OnlineCommunities_R6.PNG
3. Make the story relevant
Personification /Change of perspective
Making difficult issues palatable
http://www.youtube.com/watch?v=ZDqRheBu2cg&feature=related
Easy to relate
Bring light to issues people ignore
http://www.youtube.com/watch?v=qtbbbK5QH8Q&feature=player_embedded
Summary
1. Have a Story, tell a Story
2. Enhance the Story• Movement• Sound• Relativity / Simplicity
3. Make the Story relevant
The Urgency!
http://www.youtube.com/watch?v=zDHJ4ztnldQ
Resources
• Google search stories• Creating common craft videos• Good sources to look for static and
animated infographics• Windows Movie Maker• Slideshare• Youtube
Slides will be available at: www.slideshare.net/wechia
www.waynechia.com
www.facebook.com/wchia
www.twitter.com/waynechia
Wayne Chia
Online Engagement Consultant @ Techsailor.com
