How they all make moneyCrash Course on Creativity - October 2012

by Joanna Smieja

I went to see:

different tricks on how different stores attract different people to buy their products

People are differentEverybody knows it’s true

ButThey all have things in common, same patterns they follow

Did you realize we are grouped?by age

by genderby style

etc.

Here’s an example

store with classic clothessimple sign, calm colors insidechilly music that you almost don’t realizeand it just creates elegant atmosphere you love

What’s the outcome?

You want to stay & shop & feel happyit suits your mood!

There are more tricks...

In most of the cases:

white/pastel walls to better display productsshiny floor to convince you it’s really cleancalm & happy music to make you feel relaxed

You follow designed direction:products on sale - first thing to noticebetter price at the door, more expensive insideimpulse items at the cashier desk - cheap & easy to reach

It actually worksand brings satisfaction to everybody

stores have:and you have:

See you aroundin our favorite stores!