How they all make money observation
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Transcript of How they all make money observation
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How they all make moneyCrash Course on Creativity - October 2012
by Joanna Smieja
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I went to see:
different tricks on how different stores attract different people to buy their products
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People are differentEverybody knows it’s true
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ButThey all have things in common, same patterns they follow
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Did you realize we are grouped?by age
by genderby style
etc.
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Here’s an example
store with classic clothessimple sign, calm colors insidechilly music that you almost don’t realizeand it just creates elegant atmosphere you love
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What’s the outcome?
You want to stay & shop & feel happyit suits your mood!
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There are more tricks...
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In most of the cases:
white/pastel walls to better display productsshiny floor to convince you it’s really cleancalm & happy music to make you feel relaxed
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You follow designed direction:products on sale - first thing to noticebetter price at the door, more expensive insideimpulse items at the cashier desk - cheap & easy to reach
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It actually worksand brings satisfaction to everybody
stores have:and you have:
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See you aroundin our favorite stores!